Brand Consultant

3 weeks ago

Kolkata, India Emami Ltd Full time

Brand Consultant – Baby Care (Retainer, 6–8 Months)


We are seeking an experienced Brand Consultant (Retainer) to lead the launch of our Baby Care category . This is a short-term engagement (6–8 months) where the consultant will play a pivotal role in shaping the brand from the ground up – from strategy and product development to go-to-market execution.


Key Responsibilities:

  • Define the brand vision, positioning, and value proposition for the Baby Care portfolio.
  • Conduct market research and consumer insight mining to identify gaps and opportunities in the Baby Care segment.
  • Lead New Product Development (NPD) : concept to execution (product design, packaging, pricing, testing).
  • Create go-to-market strategies including distribution model, retail activation, digital campaigns, and launch calendar.
  • Drive ATL & BTL launch campaigns , ensuring strong parent and caregiver connect.
  • Partner with R&D, Sales, Supply Chain, and agencies to ensure timely and successful product rollout.
  • Establish launch metrics (awareness, trials, adoption) and monitor post-launch performance.


Requirements:

  • 7–8+ years of experience in FMCG brand management/consulting with a must-have background in Baby Care category (soaps, lotions, wipes, shampoos, diapers, etc.).
  • Proven success in new product/category launches and market entry strategies .
  • Strong expertise in consumer insights, innovation, and go-to-market planning.
  • Hands-on experience with ATL/BTL execution and integrated marketing campaigns.
  • Ability to deliver outcomes within a fixed-term retainer engagement .

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