
Brand Consultant
2 days ago
Brand Consultant – Baby Care (Retainer, 6–8 Months)
We are seeking an experienced
Brand Consultant (Retainer)
to lead the
launch of our Baby Care category
. This is a
short-term engagement (6–8 months)
where the consultant will play a pivotal role in shaping the brand from the ground up – from strategy and product development to go-to-market execution.
Key Responsibilities:
- Define the brand vision, positioning, and value proposition
for the Baby Care portfolio. - Conduct
market research and consumer insight mining
to identify gaps and opportunities in the Baby Care segment. - Lead
New Product Development (NPD)
: concept to execution (product design, packaging, pricing, testing). - Create
go-to-market strategies
including distribution model, retail activation, digital campaigns, and launch calendar. - Drive
ATL & BTL launch campaigns
, ensuring strong parent and caregiver connect. - Partner with R&D, Sales, Supply Chain, and agencies to ensure timely and successful product rollout.
- Establish
launch metrics (awareness, trials, adoption)
and monitor post-launch performance.
Requirements:
- 7–8+ years
of experience in FMCG brand management/consulting with a
must-have background in Baby Care category
(soaps, lotions, wipes, shampoos, diapers, etc.). - Proven success in
new product/category launches
and
market entry strategies
. - Strong expertise in consumer insights, innovation, and go-to-market planning.
- Hands-on experience with
ATL/BTL execution
and integrated marketing campaigns. - Ability to deliver outcomes within a fixed-term
retainer engagement
.
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