Regional Manager

Location:
Delhi-NCR (field-intensive across North India: Delhi, Haryana, Punjab, HP, Uttarakhand, UP, Rajasthan, J&K)

Function:
Growth – Franchise Development & Exclusive Brand Outlets (EBOs)

Reporting to:
Head – GTM / Sales

Travel:
50–70%

About the Role

Own end-to-end franchisee acquisition and EBO rollout across North India. You'll bring an
active, convertible pipeline of investors
, close franchise deals, and take stores live on time with the right unit economics, ensuring franchise partner success and brand compliance.

Key Responsibilities

• Pipeline & Closures
• Source, nurture, and
  convert qualified franchise investors
  (HNI/SME/retail operators) for EBO formats (FOFO/FOCO/COCO).
• Maintain a 90-day rolling funnel with clear stage gates; drive
  monthly closure targets
  .
• Market Development
• City/cluster-wise mapping: trade potential, catchments, rentals, competitor footprint, and white spaces.
• Site selection
  with data-backed ROI (capex/opex, rent:revenue, payback, IRR).
• Deal Structuring & Documentation
• Lead commercials: franchise fee, security deposit, revenue share, inventory norms, marketing fund, territory rights.
• Draft/review
  LOI, MOU &
  Franchise Agreements
  (termination, non-compete, SLAs, brand standards) with legal.
• EBO Launch Execution
• Coordinate design/BOQ, vendor onboarding, fit-out timelines, brand guidelines, store opening plan.
• Ensure
  TAT from LOI to go-live
  within agreed SLAs; handover SOPs and operational checklist.
• Partner Success & Compliance
• First-90-day sales ramp plan: product mix, pricing, training, local marketing, and opening inventory norms.
• Periodic business reviews with franchisees; maintain store audits and compliance/NPS.
• Governance & Reporting
• Maintain CRM hygiene, MIS, forecast accuracy; present weekly funnel, wins, risks, and actions.

Must-Have Qualifications

• Minimum 5 years recent, hands-on experience
  in
  Franchisee & EBO expansion in North India
  with proven closures.
• Active, current list of franchise investors
  (with contactability) and relationships with channel developers/brokers.
• Strong command over
  franchise sales agreements
  and supporting docs (LOI, MOU, territory annexures, termination, SLA).
• Proven record of taking
  stores live end-to-end
  (site to opening) with measurable outcomes (payback, rent:revenue).
• Industry fit:
  Decor / Mattress / Furnishing
  (home retail preferred). Multi-brand & premium format exposure is a plus.
• Financial acumen: build ROI models, read P&L, negotiate commercials.
• Tools: CRM (Salesforce/HubSpot), Excel/Google Sheets for unit economics, basic PPT for proposals.
• Excellent stakeholder management, negotiation, and on-ground execution.

Good to Have

• Experience with
  cluster launches
  (5–20 stores per quarter) and
  channel partner networks
  in Tier 2/3/4 cities.
• Real-estate network for high-street/mall catchments; comfort with landlord negotiations and municipal/shop & est. norms.
• Team-building exposure (hiring/mentoring city leads or franchise acquisition reps).

Success Metrics (first 6–12 months)

• Closures:
  X
  franchise LOIs signed;
  Conversion Rate:
  enquiry→LOI→agreement benchmarks met.
• Go-Lives:
  Y
  EBOs opened;
  TAT:
  LOI→launch within
  Z
  days.
• Unit Economics:
  average
  payback ≤ 24 months
  , rent:revenue within targeted band.
• Partner NPS:
  ≥
  target
  , with zero critical compliance deviations.
• Funnel Health:
  3× target coverage in qualified stage.

Compensation

• Competitive fixed +
  aggressive performance incentives
  linked to closures, go-live TAT, and partner success.
• Benefits as per company policy. Seniority/grade (Manager to AVP) based on past record.