Ecommerce Marketing Manager

4 weeks ago

Coimbatore, Tamil Nadu, India Vtail Commerce Private Limited Full time
Job Title:

E-commerce Marketing Manager – D2C

Job Summary:

We are seeking an experienced and results-driven E-commerce Marketing Manager to lead our Direct-to-Consumer (D2C) business growth . The ideal candidate will be responsible for creating and executing digital marketing strategies, optimizing customer acquisition and retention, and driving sales across e-commerce platforms.

Key Responsibilities:
  • Develop and execute end-to-end D2C marketing strategies to increase traffic, conversion, and revenue.
  • Manage and optimize performance marketing campaigns across Google Ads, Meta Ads, and other paid media channels .
  • Drive SEO, SEM, email, SMS, WhatsApp, influencer, and affiliate marketing initiatives.
  • Monitor and analyze customer journey, funnel performance, and ROI to maximize growth.
  • Work closely with the content, design, and product teams to create impactful campaigns.
  • Plan and execute retention strategies through CRM, loyalty programs, and personalized campaigns.
  • Conduct regular market research & competitor analysis to identify growth opportunities.
  • Manage e-commerce sales channels, including website, marketplaces, and brand-owned apps .
  • Track KPIs such as CAC, LTV, AOV, ROAS, and conversion rates , and present reports to management.
Requirements:
  • Bachelor's degree in Marketing, Business, or related field (MBA preferred).
  • 4–8 years of experience in e-commerce/D2C marketing .
  • Proven expertise in digital marketing, performance campaigns, and marketplace management .
  • Strong analytical skills with experience in tools like Google Analytics, Shopify, Klaviyo, HubSpot, or similar .
  • Excellent communication and leadership skills.
  • Knowledge of consumer behavior in D2C, brand building, and retention strategies .
Key Skills:
  • D2C Growth Marketing
  • Performance Marketing (Google, Meta, etc.)
  • SEO & Content Marketing
  • CRM & Retention Marketing
  • Data Analysis & Funnel Optimization
  • E-commerce Operations & Strategy

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