Digital marketing growth

4 days ago

Mumbai, India Floss Beauty Full time

Passionate about beauty and always on top of the latest trends? Do you have a knack for social media and marketing? If so, we have the perfect opportunity for you Floss Beauty is a luxury press-on nails brand redefining nail fashion in India. We’re on a mission to make salon-quality nails accessible, glamorous, and effortless. As a growing startup with a bold aesthetic and strong community focus, we’re seeking passionate, creative minds to help us expand our digital presence and build a standout beauty brand. We are looking for a motivated Digital Marketing and Social Media Specialist to join our team in Mumbai. This is a unique opportunity to contribute to building a brand that provides a fresh and luxurious experience to the press-on-nail market in India, allowing customers to get salon-quality nails in the comfort of their homes. Responsibilities: Digital Marketing : Develop and manage digital marketing campaigns through Meta and Google Ads, as well as organic SEO Social Media Management: Assist in managing our Instagram account, including content creation and engaging with our audience. Influencer Outreach: Identify and contact beauty influencers for collaborations, product reviews, and partnerships. Content Creation: Create visually appealing and social media content that reflects Floss Beauty’s brand voice and aesthetic Campaign Execution: Support the planning and execution of marketing campaigns to increase brand awareness and drive sales. Trend Analysis: Stay on top of global beauty trends and integrate them into our marketing strategies. Requirements: 1–3 years of experience in digital marketing, preferably in the beauty/fashion/lifestyle space. Proficiency in Meta Ads Manager, Google Ads, Canva, and social media scheduling tools. Passionate about beauty and fashion, with a keen eye for the latest trends. Excellent written communication skills and visual taste (design skills are a bonus). A high degree of professionalism, time management, and accountability. Creative mindset with the ability to think outside the box and an eye for detail. Self-motivated and able to work independently. Strong understanding of beauty consumer behavior and aesthetic storytelling. Bonus: Experience with Shopify, Klaviyo, and influencer marketing. Benefits: Work with a Trendsetting Brand: Be at the forefront of beauty innovation in India and help shape a fresh, bold brand from the ground up. Creative Freedom: Bring your ideas to life in a setting that values experimentation, aesthetics, and originality. Professional Growth: Develop your skills in marketing, social media, and influencer management. Product trials: You’ll always be the first to try our newest sets and new products, perks of being in the inner circle Beauty Industry Exposure: Work on influencer campaigns, PR strategy, product launches, and more, it’s a crash course in the business side of beauty If you're ready to take gain experience and get hands-on experience in this growing industry, we'd love to hear from you

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