Media buyer

6 days ago

Kolkata, India Scaling Wolves Full time

About Us At Scaling Wolves, we help ambitious D2 C and e-commerce brands scale profitably through data-driven performance marketing. Our team thrives on ROI, creativity backed by analytics, and building campaigns that convert. We’re now looking for a hands-on performance marketer who can also lead a small cross-functional team of media buyers, designers, editors, and interns — ensuring every campaign delivers maximum impact. Role Overview This is a hybrid role combining campaign execution and team leadership. You’ll plan, launch, and optimize paid media campaigns while mentoring the team, managing workflows, and ensuring deliverables meet performance goals. Key Responsibilities Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, and other platforms. Lead, mentor, and manage the media buying, design, and content teams, including interns. Develop and execute full-funnel strategies tailored to D2 C brands. Oversee budget allocation, scaling strategies, and performance optimization. Collaborate with the creative team to produce high-performing ad creatives (static, video, UGC). Conduct A/B testing on creatives, targeting, and landing pages. Monitor campaign KPIs (ROAS, CAC, CTR, CVR) and prepare detailed reports. Ensure timely execution of tasks and maintain smooth cross-team communication. Keep the team updated on industry trends, creative best practices, and platform changes. Who You Are 1–2 years of hands-on performance marketing experience (Meta Ads required; Google Ads a plus). Strong understanding of customer funnels, audience targeting, and CRO principles. Proven ability to manage small teams and ensure deliverables are on time. Analytical mindset with strong skills in interpreting campaign data. Comfortable working in a fast-paced environment with multiple brand accounts. Excellent communication, feedback, and problem-solving abilities. Nice to Have Prior D2 C/e-commerce brand experience. Familiarity with tools like Figma, and Google Analytics. Experience in retention marketing (Whats App & Email). Why Join Scaling Wolves? Lead campaigns and a creative marketing team while still being hands-on. Work directly with the founders on high-impact projects. Be part of a performance-first culture that celebrates results. Freedom to test, innovate, and see the direct impact of your ideas. Apply/DM now or send your CV at Or Tag someone who should see this.

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