Media Planner

3 days ago

Esplanade Kolkata West Bengal, India Genix Resources Private Limited Full time

Key Responsibilities:

- **Research and Analysis**:Conduct thorough research to understand target audiences, media consumption patterns, and market trends using various tools and methods.
- **Strategy Development**:Create targeted media strategies aligned with clients' business goals and marketing campaigns.
- **Media Selection**:Identify and recommend the most effective media channels (e.g., TV, radio, print, digital, social media) to reach the desired audience.
- **Budget Management**:Manage media campaign budgets, handle pricing negotiations, and ensure cost-effective media buying.
- **Campaign Planning**:Develop detailed media plans, including timelines, budgets, and specific media placements.
- **Performance Monitoring**:Track and analyze campaign performance using analytics tools, making recommendations for optimization.
- **Collaboration**:Work closely with media buyers, creative teams, and other stakeholders to ensure cohesive and impactful campaigns.
- **Reporting and Presentation**:Prepare and present media plans, proposals, and performance reports to clients and internal teams.
- **Staying Updated**:Keep abreast of the latest media trends, technologies, and best practices

Pay: Up to ₹40,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

Work Location: In person

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