Engagement Leader

Experience: years

Location: Gachibowli

An Engagement Leader with 08-10 years of experience would oversee a wide variety of marketing activities, focusing on optimizing customer engagement and driving business results. This role requires a strategic thinker with hands-on experience in performance marketing, content creation, and data-driven decision-making.

• Performance Marketing:

• Develop, execute, and optimize paid advertising campaigns across multiple channels, including Google Ads, Facebook/Instagram, and other digital platforms.

• Ensure maximum ROI from campaigns by continuously analyzing performance and making necessary adjustments.
• Expertise in targeting, segmentation, and budget allocation to improve the effectiveness of marketing spend.

• ATL (Above the Line) and BTL (Below the Line) Activities:

• ATL: Oversee large-scale brand-building campaigns that target mass audiences via TV, print, and radio.

• BTL: Manage more direct, localized, and targeted marketing efforts, such as in-store promotions, events, and experiential marketing to drive direct engagement and conversion.

• YouTube and Instagram Analytics:

• Utilize data and insights from YouTube and Instagram analytics to refine strategies for video content and social media engagement.

• Track key metrics (views, likes, comments, shares, watch time, engagement rate) to ensure that video content is performing as expected and resonates with target audiences.
• Analyze trends in audience behavior and engagement to continually optimize content creation and promotion.

• Video Ads (TV & YouTube):

• Lead the creation and execution of video ad campaigns across both traditional TV and digital platforms (YouTube, OTT).

• Collaborate with creative teams to develop compelling video content that aligns with brand goals.
• Monitor and analyze video ad performance to ensure that campaigns meet KPIs and deliver measurable results.

• Video Content Creation:

• Oversee the development and distribution of video content across channels, ensuring it aligns with the brand's voice and objectives.

• Manage the creative process, working closely with content teams and agencies to ensure high-quality content production.

• Physical On-premises Branding:

• Plan and execute physical branding strategies for retail locations, events, trade shows, and other in-person marketing initiatives.

• Ensure that physical branding aligns with overall marketing strategy and brand identity.

• SEO (Search Engine Optimization):

• Lead SEO strategies to improve organic search rankings and drive traffic to digital properties.

• Stay up to date on SEO best practices and algorithm updates, and apply this knowledge to drive sustained growth in organic traffic.

• Blog Management and Content Strategy:

• Develop and implement a content strategy that includes blogging, ensuring that it drives traffic and supports SEO initiatives.

• Oversee the creation of high-quality, informative blog posts that resonate with target audiences and improve organic search visibility.

• Leadership and Results-Oriented Approach:

• Provide strategic direction and leadership to cross-functional teams (marketing, content, design, analytics, etc.) to ensure alignment with overall business goals.

• Track and report on campaign performance, and be accountable for achieving key business metrics such as lead generation, customer acquisition, and sales conversions.

• Experience: 10-13 years of experience in marketing, with a strong focus on digital and performance marketing, content creation, and traditional advertising.

• Skills:

• Strong understanding of performance marketing tools and platforms (Google Ads, Facebook Ads, etc.).
• Expertise in video content strategy, production, and optimization.
• Experience with SEO, SEM, and website analytics tools (e.g., Google Analytics, SEMrush, Ahrefs).
• Ability to analyze and act on marketing data to optimize campaigns.

• Strong leadership and team management skills.

• Education: Typically, a Bachelor's degree in Marketing, Business, or a related field, though experience is often weighted more heavily than formal education.

• Analytical mindset with the ability to interpret data and translate it into actionable marketing strategies.
• Creative with a passion for developing innovative and engaging content.
• Excellent communication skills to work effectively with internal teams and external partners.
• Results-oriented with a track record of driving business growth through strategic marketing efforts.

Note: The selected candidate will be required to work on-site at the client's location, 6 days a week.