Brand Marketing Lead

2 months ago

mumbai, India LakshHR Full time
Must haves
Ability to translate business and consumer tasks into propositions & campaign ideas with deep consumer connect.
Hands on experience in brand creation and development, with experience in brand building and GTM.
Has keen eye for design and creative judgement and able to bring or direct the partners for good design and creative development for the brand assets.
Be comfortable with both creative and business dimensions of marketing
Comfortable to strategize and execute large scale brand and marketing communication campaigns
Who you are:
A Brand Strategist with passion for brand creation who has hands-on understanding of brand development, brand building and GTM
A Brand Evangelist with experience in shaping brands, and driving brand development from scratch B2B or B2C
Help scale and deliver on business metrics.
Define brand goals, success KPIs and build an org wide visibility on brand metrics
Has a keen eye for design and creative judgement and able to bring partners for good design and creative development for the brand assets.
A Brand Communication Lead who can independently craft integrated marketing plans for both ATL , BTL, and Digital, working in tandem with external agency partners and internal stakeholders
Above all you should be Consumer First. Someone who can help distil and bring forth consumer insights and ideas to complex business problems.
Core Responsibilities
Would contribute to the Brand Development, campaigns and Go-to-Market strategies
Focussed on driving the brand health metrics, growth & customer task for the brand, through brand development, consumer led projects and brand building.
The role also involves crafting comms and deployment, across relevant touch points with the consumers as well as stakeholders
Build a data driven culture in design to raise the bar for marketing campaigns and brand positioning
Build and execute brand strategy into plans, brand positioning and go-to market strategies
Strengthening the brand identity and positioning across online and offline channels
Will lead ATL, BTL, Customer Research, Content & Creatives, Social Media
Creating and managing customer research, promotional collateral to establish and maintain product branding
Maintain brand consistency across all external and internal creatives and communications
Handle external Media relationships, PR and agency relationships
Develop best practices, define and track KPIs for managing marketing success
Analyse campaign performance data to drive continuous improvement and hypothesis-led testing of new concept
Event organization experience will be a plus
Candidates should be open to travel for business.

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