Brand Marketing Lead

2 months ago

Mumbai, India LakshHR Full time

Must haves

Ability to translate business and consumer tasks into propositions & campaign ideas with deep consumer connect.

Hands on experience in brand creation and development, with experience in brand building and GTM.

Has keen eye for design and creative judgement and able to bring or direct the partners for good design and creative development for the brand assets.

Be comfortable with both creative and business dimensions of marketing

Comfortable to strategize and execute large scale brand and marketing communication campaigns


Who you are:

A Brand Strategist with passion for brand creation who has hands-on understanding of brand development, brand building and GTM

A Brand Evangelist with experience in shaping brands, and driving brand development from scratch B2B or B2C

Help scale and deliver on business metrics.

Define brand goals, success KPIs and build an org wide visibility on brand metrics

Has a keen eye for design and creative judgement and able to bring partners for good design and creative development for the brand assets.

A Brand Communication Lead who can independently craft integrated marketing plans for both ATL , BTL, and Digital, working in tandem with external agency partners and internal stakeholders

Above all you should be Consumer First. Someone who can help distil and bring forth consumer insights and ideas to complex business problems.


Core Responsibilities

Would contribute to the Brand Development, campaigns and Go-to-Market strategies

Focussed on driving the brand health metrics, growth & customer task for the brand, through brand development, consumer led projects and brand building.

The role also involves crafting comms and deployment, across relevant touch points with the consumers as well as stakeholders

Build a data driven culture in design to raise the bar for marketing campaigns and brand positioning

Build and execute brand strategy into plans, brand positioning and go-to market strategies

Strengthening the brand identity and positioning across online and offline channels

Will lead ATL, BTL, Customer Research, Content & Creatives, Social Media

Creating and managing customer research, promotional collateral to establish and maintain product branding

Maintain brand consistency across all external and internal creatives and communications

Handle external Media relationships, PR and agency relationships

Develop best practices, define and track KPIs for managing marketing success

Analyse campaign performance data to drive continuous improvement and hypothesis-led testing of new concept

Event organization experience will be a plus


Candidates should be open to travel for business.

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