Facebook Ads Media Buyer

1 week ago

Delhi, India Star Producer Studios Full time
Attention Creative Geniuses Are You a Facebook/Meta Ad Media Buying Expert/Guru with at least 2-3 years of experience, specializing in helping experts/coaches generate high ticket leads...

(or if you know someone, do send over a referral and we'll be sure to compensate you for your connection).

In particular, we're targeting 3 key niches:

1) US-based dentists (we have a high-end coaching/training program for dentists)

2) Financial Planning Clients in the US (life insurance, annuity sales etc)

3) Life coaching niche (opportunity to become a life coach)

So if you have experience in these sectors, that would be a HUGE bonus.

We're Mission-driven and all about making an impact (check out our websites below).

Job Description/Responsibilities

- Develop, implement, and manage high-converting Facebook/Meta ad campaigns to drive leads, sales, and ROI for clients in specific niches (e.g., dentists, financial planners, life coaches).- Conduct in-depth audience research and targeting to pinpoint high-quality leads for each client.- Create compelling ad copy, creatives, and offers that resonate with the target audience and convert.- Analyze performance data and provide actionable insights to continually optimize campaigns.- Manage large ad budgets (e.g., $10k-$100k/month+), ensuring cost-effective results and scalability.- Experience and expertise working with video ads production team- Stay up-to-date with the latest Facebook Ads policies, trends, and algorithm updates to maintain a competitive edge.- Perform A/B testing on ad creatives, audiences, and strategies to maximize effectiveness.- Monitor and improve key performance metrics, such as CTR, CPC, ROAS, and conversion rates.- Collaborate with the creative team to develop engaging visual assets that align with campaign goals.- Build and maintain strong client relationships, providing regular reports and updates on campaign performance.- Manage retargeting and lookalike campaigns, leveraging Facebook Pixel data for optimal reach and conversion.- Troubleshoot and resolve ad disapprovals, account bans, or performance dips swiftly.- Use tools like Ads Manager, Business Suite, and third-party analytics platforms for precision targeting and tracking.- Understand and execute on the psychology of persuasion and customer journey mapping in the ads funnel.- Design and optimize full-funnel campaigns (cold, warm, and hot audiences) for consistent results.

Qualifications/Requirements

- 2-5+ years of hands-on experience managing successful Facebook/Meta Ads campaigns across various niches and ideally in at least one of the following markets: US, Canada, UK, and Australia.- Proven track record of scaling campaigns profitably with high ROAS (3x+ consistently).- Expert knowledge of Facebook Ads Manager, Business Manager, and analytics tools.- Strong understanding of media buying, audience segmentation, and retargeting strategies.- Excellent copywriting skills to craft high-converting ad copy tailored to diverse audiences.- Strong grasp of data analytics and reporting, with proficiency in interpreting KPIs and campaign metrics.- Familiarity with tools like Google Analytics, ClickFunnels, and CRM platforms.- Creative mindset with the ability to design engaging ad creatives (bonus for graphic design or Canva experience).- Experience working with niche markets, such as dentists, financial advisors, or life coaches.- Knowledge of Facebook Ads compliance policies to ensure accounts stay active and campaigns adhere to best practices.- Strong project management skills, with the ability to handle multiple campaigns simultaneously.- Passionate about marketing psychology and understands consumer behavior.- Mission-driven mindset with a focus on achieving impactful results for clients.- Ability to think outside the box and develop innovative strategies for scaling campaigns.- Bonus: Experience managing ad campaigns for coaching, consulting, or online course creators.- Extra Bonus if you know how to run Google/YouTube Ads

Preferred Personality Traits

- Analytical thinker with a creative edge.- Resourceful problem-solver, especially under pressure.- Obsessed with staying ahead of industry trends.- High Integrity and Family oriented values- Collaborative yet highly self-motivated.

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