SEO & ASO Associate

1 day ago

Noida, India Attero Full time
Overview: Attero Recycling Private Limited is a NASA-recognized metal extraction company and end-to-end recycler of Li-Ion Batteries and E-waste headquartered in Noida and a manufacturing facility in Roorkee, Uttarakhand. Attero Recycling Private Limited is amongst a handful of elite organizations globally, with the capability to extract pure metals like Lithium, Cobalt, Titanium, Nickle, Manganese, Graphite, Gold, Copper, Palladium, etc from end-of-life electronics and Lithium-ion batteries.
The company is now in process of global expansion and setting up operations in India, Europe, and North America. Given the pace at which the company wants to grow, it expects employees to go beyond their defined roles to accomplish results, cooperate and collaborate with other team members, and are willing to apply innovation, and new ideas and take calculated risks like an entrepreneur.
About the Role:
We are looking for a results-driven SEO and ASO professional to join our team. In this role, you will lead the optimization efforts for both websites and mobile apps, ensuring improved organic visibility, increased traffic and downloads, enhanced user experiences, and higher conversions across platforms.
Key Responsibilities:
Keyword Research: Conduct comprehensive keyword research for both web (SEO) and app stores (ASO) to target high-traffic, relevant keywords
On-Page SEO & ASO: Optimize titles, meta tags, headers, app titles, descriptions, and keywords to enhance visibility in search engines and app stores
Technical SEO: Perform website audits, resolve site performance issues, and ensure optimal indexing and mobile responsiveness
Creative Asset Optimization: Collaborate with design teams to create compelling app icons, screenshots, and videos for app stores
Link Building & Backlink Strategies : Develop and implement strategies to acquire quality backlinks and improve domain authority
Content Optimization: Work closely with the content team to align blogs, web pages, and app descriptions with SEO and ASO objectives
A/B Testing: Conduct experiments on web and app store elements to identify the best strategies for maximizing traffic and downloads
Performance Monitoring: Track SEO rankings, website traffic, app store performance, and key metrics, providing actionable insights for improvement Trend Analysis: Stay updated on the latest SEO and ASO trends, algorithm updates, and industry best practices
Qualifications:
1-3 years of experience in SEO and ASO with proven results
Proficiency in relevant tools such as Google Analytics, Search Console, SEMrush, Screaming Frog, AppsFlyer, or other similar platforms
Strong understanding of on-page SEO, off-page SEO, technical SEO, and app store optimization principles
Analytical mindset with excellent attention to detail and the ability to derive insights from data
Ability to manage multiple tasks and collaborate effectively with cross-functional teams
Strong communication and interpersonal skills

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