Frontend SEO Specialist

1 week ago

Noida, India Republic World Full time

Job Title : Frontend SEO Specialist

Company : Republic Media Network

Job Location : Sector158, Noida

Job Type : Full time


Key Responsibilities:

• Frontend SEO Implementation:

Optimize website pages, code, and templates (HTML, CSS, JavaScript) for SEO, ensuring the technical setup is search engine friendly and aligned with best practices.

• Site Performance Optimization:

Ensure that page load speeds and core web vitals meet Google’s performance standards,

working closely with developers to implement site speed optimizations.

• Content SEO Optimization:

Collaborate with content creators to ensure proper use of on-page SEO elements such as headings, meta descriptions, alt text, and internal linking strategies, tailored for news content.

• Technical SEO Audits:

Conduct regular technical audits of the site to identify and address issues that may aJect SEO performance (e.g., crawl errors, broken links, duplicate content, and mobile optimization).

• Structured Data & Schema Markup:

Implement structured data (Schema.org) to enhance rich snippets for articles, videos, and other content types, ensuring news content is properly indexed and displayed by search engines.

• Mobile Optimization:

Ensure the website is fully responsive and mobile-friendly, improving the mobile user experience and SEO rankings on mobile devices.

• Collaboration with Editorial and Development Teams:

Work closely with content writers, editors, and developers to integrate SEO best practices into daily editorial workflows, content creation, and website updates.

• SEO Reporting & Analytics:

Monitor, track, and report on SEO performance using tools like Google Search Console, Google Analytics, and third-party SEO tools. Provide insights and recommendations based on data to improve performance.

• Staying Current with SEO Trends:

Stay up-to-date with the latest SEO trends, algorithm updates, and best practices, particularly as they relate to news websites and fast-paced content cycles.

Skills & Qualifications:

• Proven Experience:

3+ years of experience in frontend SEO, digital marketing, or web development, with a focus on SEO for content-heavy websites, particularly news or media sites.

• Technical Expertise:

Strong knowledge of HTML, CSS, JavaScript, and how these elements impact SEO. Familiarity with code optimization for SEO is a must.

• SEO Tools Proficiency:

Experience with SEO tools such as Google Analytics, Google Search Console, Screaming Frog, SEMrush, Ahrefs, or similar platforms to monitor and improve SEO performance.

• Knowledge of Core Web Vitals & Page Speed Optimization:

In-depth understanding of Core Web Vitals and other performance-related metrics, and

experience implementing improvements to meet SEO best practices.

• Schema Markup Expertise:

Hands-on experience with structured data and schema markup for news content, including articles, videos, and news-specific schemas.

• Content Optimization Skills:

Familiarity with optimizing on-page content, including headlines, metadata, images, and

multimedia for SEO.

• Problem-Solving:

Ability to identify and resolve complex technical SEO issues aJecting site performance and visibility.

• Strong Communication Skills:

Ability to collaborate across teams, clearly communicate technical SEO concepts to nontechnical stakeholders, and drive actionable outcomes.

• Attention to Detail:

A keen eye for detail and ability to analyze large sets of data to find insights and opportunities for SEO improvement.

Preferred Qualifications:

• Experience with News Websites:

Previous experience working on news websites or other time-sensitive content platforms is a plus.

• Familiarity with Content Management Systems (CMS):

Experience with popular CMS platforms (WordPress, Drupal, etc.), particularly with integrating SEO into CMS workflows.

• Knowledge of AMP (Accelerated Mobile Pages):

Understanding of AMP implementation and its impact on SEO for news articles is a plus.

• Experience with Local SEO:

Experience optimizing for local search, especially for news outlets that serve geographically specific audiences.

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