Senior Manager

1 month ago


Delhi, India Baazi Games Full time
Responsibilities

Develop and execute marketing strategies with CRM led communications aimed at reactivating old leads and encouraging them to consider upskilling with PokerBaaziImplement targeted engagement and communication plans to nurture old leads and drive them through the conversion funnel.Partner with the data analytics team to segment users for targeted reactivation and manage churn effectively.Design and optimize nurturing journeys tailored to different stages of the conversion funnel to improve active lead conversion rates.Collaborate with the data analytics team to pinpoint user segments for reactivation and prevent churn.Develop personalized communication strategies using marketing automation tools to engage leads effectively and drive conversions.Lead efforts to analyze customer data, behavior, and insights to optimize nurturing journeys and improve conversion rates.

QualificationsShould be Graduated in Engineering/MBA from Tier-1 College/Univeristy5+ years of experience in retention marketing, consumer journey marketing, or a related field within a consumer-focused industry (e.g., e-commerce, education technology, subscription services).Someone who excel at poker and have a background in RMG will stand out as ideal candidate.Strong knowledge and prior experience with marketing automation platforms such as Clevertap, WebEngage, MoEngage, or similar tools.Proven success in developing and implementing effective lead nurturing strategies.



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