Senior Associate

2 weeks ago

Delhi, India Razorpay Full time
About the Role:

We are looking for a passionate and results-oriented

Performance Marketing Senior Associate

to join our dynamic team. In this role, you will play a key role in driving user acquisition for Razorpay's B2B business through various paid advertising channels. You will be responsible for developing and executing data-driven performance marketing strategies, optimizing campaigns for maximum ROI, and collaborating with cross-functional teams to achieve ambitious growth targets. You will also be supporting our senior performance marketing professionals in developing and executing data-driven marketing campaigns to acquire new B2B users for Razorpay.

Responsibilities:

Manage and optimize paid advertising campaigns across various channels (e.g., Google Ads, Facebook Ads, LinkedIn Ads) with a focus on B2B audiences.Conduct in-depth keyword research and competitive analysis to identify high-performing keywords and target audiences.Develop and implement A/B testing strategies to continuously improve ad copy, landing pages, and campaign performance.Analyze campaign data and generate insightful reports to measure performance, identify areas for improvement, and inform future campaign strategies. Monitor campaign performance, track key metrics, and generate Daily/ Monthly/weekly reports to identify areas for improvement.Stay updated on the latest trends and innovations in digital marketing and performance marketing.Collaborate with cross-functional teams (e.g., product, design, sales) to ensure seamless campaign execution and alignment with overall business goals.Contribute to the development and implementation of performance marketing best practices within the team.

Qualifications:

3-5 years of experience in performance marketing with a proven track record of success in B2B performance marketing.Expertise in paid advertising platforms like Google Ads, Facebook Ads, and LinkedIn Ads.Excellent analytical skills with the ability to interpret complex data and translate insights into actionable strategies.Strong communication and presentation skills to effectively communicate campaign performance and recommendations to stakeholders.Ability to work independently and manage multiple projects simultaneously while meeting deadlines.A data-driven approach to marketing with a focus on continuous improvement.Passion for learning and staying updated on the latest trends in performance marketing.Should be a team player.

Bonus Points:Experience working in the

Payments/Fintech industry is a plus.B2B experience is a plusExperience working in a fast-paced environment.

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