Growth Marketing Manager
4 weeks ago
About Delhivery:
Delhivery is India's largest fully integrated logistics services provider. With its nationwide network covering over 18,600 pin codes, the company provides a full suite of logistics services such as express parcel transportation, PTL freight, TL freight, cross-border, supply chain, and technology services to Businesses of all sizes as well as consumers. We are now looking to strengthen our Marketing team with a Growth Manager who can develop and execute plans to increase our customer base, orchestrate the entire customer lifecycle, from acquisition to retention and demonstrate revenue growth.
Responsibilities:
- Align CRM strategy to the overall brand strategy and business objectives
- Ensuring consistent engagement with the customer base via push, emails, WA and other engagement levers
- Plan, execute, and monitor marketing campaigns to deliver the desired business outcomes. Manage the marketing budget effectively ensuring ROI on marketing investments made.
- Track and analyse key performance indicators (KPIs) to measure the effectiveness of the initiatives and campaigns, making data-driven recommendations for continuous improvement.
- Work closely with cross-functional teams including creative, design, sales, product, support and operations to ensure alignment and integration of brand strategies with overall business objectives.
- Continuously look for areas of improvement and partnership opportunities with various customer engagement and retention platforms.
Skills:
- Strong Analytical thinking
- Project Management
- Strong understanding of various customer engagement tools like Moengage, Clevertap, etc.
- Strong understanding of marketing principles, business understanding, and campaign management.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
- Min 1-2 yrs exp in Growth Management
Location - Bangalore (WFO - 5days)
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