Associate Vice President

Job Title: Associate Vice President – Creative Strategy Digital

Experience: 8 yrs. +

Reporting: National Head of Digital

Role Overview:

We are seeking a visionary who can create and implement a robust digital roadmap for our clients, particularly those with traditionally offline brands. This individual will bring a fresh perspective, demonstrating the power of digital marketing beyond just social media and collaborations. The ideal candidate will be a strategic thinker who can drive content strategies and collaborative approaches, ultimately enhancing customer journeys and converting engagement into tangible results.

Key Responsibilities:

• Build comprehensive digital roadmaps tailored to each client's brand, focusing on transforming traditional marketing approaches to digital-first strategies.
• Educate clients on the power and potential of digital marketing, moving beyond basic social media tactics to comprehensive digital content and collaboration strategies.
• Develop and implement creative content strategies that align with clients' brand goals and drive engagement.
• Foster collaborative efforts between brands and digital influencers, media, and other stakeholders to enhance brand visibility and reach.
• Analyse and map out customer journeys, identifying key touchpoints and opportunities for digital engagement.
• Develop strategies to enhance customer experiences and drive conversions through personalized and targeted digital interactions.
• Work closely with business operations to understand and address customer and brand challenges.
• Apply creative problem-solving skills to develop innovative digital solutions that support brand building and customer retention.
• Collaborate with various departments, to ensure cohesive and effective digital strategies.
• Lead and mentor a team of account managers, fostering a culture of creativity and digital innovation.
• Set clear KPIs and objectives for digital campaigns and initiatives.
• Regularly analyse and report on the performance of digital strategies, providing insights and recommendations for continuous improvement.

Qualifications:

• Proven experience in digital marketing and account management, with a strong understanding of both traditional and digital marketing landscapes.
• Strong creative and strategic thinking skills, with the ability to translate complex ideas into actionable strategies.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and clients.
• A deep understanding of customer journeys, digital content strategies, and brand building.
• Innovative mindset with a passion for leveraging digital technologies to solve business challenges.

Key Attributes:

• Visionary thinker with a digital-first mindset.
• Creative and strategically fertile, capable of generating innovative ideas and solutions.
• Strong advocate for the power of digital marketing.
• Results-oriented with a focus on driving customer engagement and brand growth.

If you are a dynamic and creative digital marketing professional with a passion for transforming brands and driving digital success, we would love to hear from you. Join us and lead the charge in revolutionising our clients' digital landscapes.