Marketing Automation and Data Analytics Specialist

2 weeks ago

delhi, India InEvolution Full time
About InEvolution:
Founded in 2009, InEvolution is a dynamic and evolving firm specializing in back-office, operations, and customer support services. We are a globally oriented team committed to delivering quality services with cost efficiency.
Our ethos is to constantly adapt to the changing needs of the industry, effectively serving as an extension of our clients' teams. We specialize in alleviating operational burdens from organizational leaders, allowing them to focus on growth.
Our expertise spans across 24/7 client support, advanced technology utilization, proficient data management, and providing certified solutions. Our services include data hygiene, GDPR compliance, e-commerce campaign configuration, order management, reporting, sales support, and comprehensive customer support across various platforms. With our diverse experience in multiple business sectors, we offer robust solutions that cater to the unique needs of our clients.
About the Role
We are on the lookout for a dynamic Marketing Automation and Data Analytics Specialist, someone who is not only adept in marketing automation but also possesses a keen expertise in data analytics and visualization. This role is tailor-made for individuals who are proficient with tools like Eloqua, Marketo, Salesforce Pardot, and Power BI.
As our Marketing Automation and Data Analytics Specialist, your responsibilities will span across managing and optimizing marketing automation systems and overseeing the migration and enhancement of data systems and dashboards. You will play a pivotal role in blending marketing strategies with data analytics, ensuring the creation of visually appealing and effective reports and dashboards. Collaborating closely with marketing teams, you will help in making data-driven decisions that propel the company forward.
We believe in fostering an environment where initiative and self-direction are valued. While you will receive the necessary guidance and support, the autonomy of your role is a testament to our trust in your abilities and professionalism.
Responsibilities:
Manage and optimize marketing automation systems (Eloqua, Marketo, Salesforce Pardot) to map and improve business processes.
Develop, audit, and enhance data systems, ensuring accuracy and efficiency in marketing efforts.
Build and migrate interactive, visually appealing dashboards and reports.
Develop and maintain reporting and analytics for marketing efforts, database health, lead scoring, and dashboard performance.
Handle technical aspects of key marketing systems and integrate them with data visualization tools like Power BI.
Review and improve existing SQL data sources for effective integration and analytics.
Collaborate closely with sales, marketing, and analytics teams to define requirements, establish best practices, and ensure successful outcomes.
Ensure all marketing data, dashboards, and reports are accurate and effectively meet business needs.
Ideal Candidate Qualities:
Strong commitment to the role with a focus on long-term growth.
Exceptional communication and collaboration skills across diverse teams.
High degree of autonomy and ability to work effectively without micromanagement.
Strong attention to detail and organization skills.
Qualifications:
Hands-on experience with marketing automation systems and data analytics tools like Eloqua, Marketo, Salesforce Pardot and Power Bi .
Proven experience in data visualization and dashboard creation using Power BI.
Experience with SQL, including building and optimizing queries.
Knowledge of ABM and Intent Signaling technologies is a plus.
Outstanding analytical skills with an ability to work with complex datasets.
Familiarity with data collection, cleaning, and transformation processes.
Benefits:
Work-from-home flexibility.
Career advancement opportunities and professional development support.
Supportive and collaborative team environment.
Hiring Process
The hiring process at InEvolution is thoughtfully designed to ensure alignment between your career goals and our company's objectives. The process will include:
Initial Phone Screening: A brief conversation to discuss your background and understand your career aspirations.
Team Introduction Interview: Candidates who excel in the first round will engage in a deeper discussion with our team, providing insights into our work culture and the specificities of the role.
Technical Assessment: In the final round, you will meet our Technical Director for an in-depth conversation about your technical skills and how these align with the demands of the role.

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