Specialist - Marketing Automation

1 month ago

New Delhi, India Chegg India Full time

Description

 
 

The Culture:  
Chegg’s culture celebrates leadership at all levels and does not discriminate based on job descriptions or titles. The culture is open, with our “fast feedback” system implemented to encourage transparency. You will be given latitude to drive and stretch to deliver mutual goals.

The Organization: Marketing Operations

The Marketing Operations (MO) team is an operational arm of Chegg Marketing and is critical to its success. The team is involved in acquiring customers through multiple marketing channels like organic search, paid search, email, social, affiliate, and display. Going beyond customer acquisition, MO participates in analysing students' behavioural trends to enable better business outcomes. The team also monitors and assesses the industry landscape to generate actionable insights. 


The Role:   Specialist -Marketing Automation  
The Specialist would need to have at least 5+ years of experience. We are looking for a passionate and experienced candidate who will collaborate with different departments on the creation and release of a variety of simultaneously running campaigns and orchestrate all operational and tactical email marketing activities to align with the Marketing teams’ annual goals. In this role, you will be responsible for building complex highly segmented, multi-wave and multi-channel workflows and journeys.


Responsibilities:  

Build, test, experiment and execute complex highly segmented, multi-channel (email/onsite/mobile push/sms) & multi-touch workflows Build, test and execute promotional/auto/transactional/trigger Push Notifications (iOS & Android devices) Creation and mapping of transactional templates (passing JSON payloads) Offer management and targeting personalized offers to users Develop new email capabilities including segmentation and personalization, architecture, and maintenance of data tables Troubleshoot campaign/instance issues and provide solutions to complex workflow issues Partner with business stakeholders to analyze needs and challenges Partner with Product, Engineering and MarTech teams to identify and document product requirements Identify improvement and automation opportunities Track and monitor campaign results, resolve issues and report status Build new processes and update the existing ones Partner with stakeholders to gather data, business, and technical requirements

Requirements:

5+ years of experience using any of these CRM tools/ marketing automation platform (Braze, Adobe Campaign, Salesforce, Marketo, etc.) Bachelor’s degree in Computer Science or equivalent experience Ability to make strategic messaging recommendations to drive organizational goals while ensuring an optimal user experience Experience in building multi-channel campaigns (email/onsite/mobile push/sms) Experience in end-to-end developing, testing, and deploying complex campaigns Demonstrated ability to write code using JavaScript, & HTML/CSS Proven record for problem resolution and successful completion of complex projects. Experience in configuration, customer, and recipient schema Experience in creating the offers and how offers can be targeted in a workflow with variations Excellent analytical, problem-solving, and troubleshooting skills, possessing an innovative, solutions-oriented mindset required Excellent documentation and communication (written and verbal) skills

Preferred:  

Experience in troubleshooting push notifications & handling auto-push triggers is preferred Experience in file management tools (CuteFTP, FileZilla, etc.) Experience working with APIs - preferably SOAP and REST based APIs Experience in setting up triggers in web analytics platform (adobe analytics, amplitude, etc.) and utilizing those in CRM tool (adobe campaign, marketo, braze, etc.) Exposure to an Agile environment


Why do we exist?

Students are working harder than ever before to stabilize their future. Our recent research study calledshows that nearly 3 out of 4 students are working to support themselves through college and 1 in 3 students feel pressure to spend more than they can afford. We founded our business on provided affordable textbook rental options to address these issues. Since then, we’ve expanded our offerings to supplement many facets of higher educational learning through Chegg Study, Chegg Math, Chegg Writing, Chegg Internships, Thinkful Online Learning, and more to support students beyond their college experience. These offerings lower financial concerns for students by modernizing their learning experience. We exist so students everywhere have a smarter, faster, more affordable way to student.

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