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CRM Executive

2 months ago


Bengaluru, India Landmark Group Full time

Title: Executive- CRM – Digital Marketing & Loyalty


Job Purpose:


Objective: Strategically develop and manage CRM campaigns and loyalty programs to boost customer retention. Strong background in CRM operations, with expertise in tools such as Clevertap/Moengage/Bloomreach/Gupshup and similar platforms.


Job Responsibilities

  • Strategically develop and manage CRM campaigns across SMS, Push Notifications, WhatsApp, Emails, and In-Apps, ensuring alignment with retention goals and KPIs.
  • Work closely with Digital Graphic Designers and Copywriters to create engaging and effective marketing content.
  • Work closely with growth marketing teams to understand the campaign objectives and customer segmentation.
  • Apply strategic thinking to the execution of CRM campaigns, optimizing them for maximum impact and customer engagement.
  • Manage and execute ad-hoc campaigns and ensure timely execution.
  • Coordinate with Product and Tech teams to setup and implement automated customer journeys and campaigns ensuring timely delivery and optimal performance.
  • Monitoring the campaigns launch and making adjustments as necessary to optimize the performance.
  • Create performance reports for campaigns and share feedback to growth team, marketing team and stakeholders, and highlighting the campaign effectiveness


Skills, Qualifications and Experience Required

  • Bachelor’s degree required.
  • Hands on expertise in CRM platforms like Moengage, Clevertap, Braze etc.
  • Knowledge of HTML/CSS would be preferred.
  • Sound knowledge of MS Office suite
  • 1-3 years’ experience in Digital Marketing/CRM
  • Candidate should have completed Graduation.
  • Excellent communication (verbal & written) and interpersonal skills.
  • Attention to detail and process oriented.
  • Prudent in managing multiple projects.
  • Collaborative and convivial personality with an innate ability to work with colleagues across business units.