Marketing Lead

3 days ago


sany, India Randstad India Full time
Marketing Lead SAARC JobDescription
The Marketing Specialist isresponsible for developing and implementing demand andlead
generation marketing strategies and tactics in hisor her assigned territory. The Country Marketing
Specialist is responsible for various marketing channels such asinbound and web marketing email
marketing social mediamarketing paid advertising and events.
Marketing Specialist jobdescription
We are looking for aMarketing Specialist to join our team inBangalore. As the Country Marketing
Lead you will be responsible for developing online and offlinemarketing strategy for your assigned
territory followingthe APAC region strategy. You will be reporting to the APACMarketing Director.
Roles andresponsibilities
CountryTactical Planning Build country marketing plan based onglobal/regional goals and
targets. Develop countrytactical marketing operation plan and campaignplanning.
Processes andprocedures Maintain work process flows by coordinating informationand
requirements with related operational departments(head quarter)
Contentdevelopment Leverage content from global and developregional/country content
such as case studiesapplication stories videos imagery etc.
PR and Communication develop local mediarelations opportunities exploration and
countrylevelcommunication. Manage communication and marketing relationswith
business partners customers andchannels.
Lead Generation Leadgeneration planning and execution; tradeshows eventsemailers
customer programs campaigns.
Data Analysis Funnel and budget managementfollowing regional/country needs. Channel
analysiseffectivity measurement and demand gen activitiesadjustment.
Keeping informed ofmarketing strategies and trends.
Requirements andqualifications
University degree inrelated field or equivalent of working experience.
4 8years of experience in a similar role within an international B2Bcompany (AV/UCC/IT
industry is an advantage)
Good knowledge of digital marketing proficient in marketingautomation and analytics
features. Ideally priorexperience of working on HubSpot.
Experience withorganizing local and regional events
Outstandingcommunicator creative thinker and problemsolving skills
Experience with marketing tools and software Adobe Creative Suitehandson experience is
anadvantage.
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