Marketing Content Specialist
1 week ago
Content Creation· Craft and publish captivating articles aimed at engaging C-suite executives, enhancing our web presence.· Create presentations, infographics, and video scripts that distill complex information into clear, visually engaging formats for our target audience.· Implement SEO best practices in all content, optimizing for search engine visibility and engagement.· Design web-friendly content, utilizing images, headers, and bullet points to enhance readability and visual appeal.· Repurpose existing content across multiple platforms, maximizing reach and engagement.· Collaborate with stakeholders to produce in-depth content, such as case studies, whitepapers, and eBooks, establishing our brand as an industry thought leader.
SEO and Web Presence Support· Regularly update and refine website content for SEO optimization, ensuring alignment with the latest SEO strategies and trends.· Monitor and evaluate the performance of SEO strategies, maintaining high-quality standards to attract and engage our desired audience.
Marketing and Strategic Support· Develop email and
campaign content that resonates with our audience, driving engagement and alignment with our brand voice.· Stay abreast of market trends and competitor strategies through ongoing research, applying these insights to inform our content strategy and creation.· Assist the Marketing Manager in driving revenue through targeted marketing efforts.· Craft persuasive copy for business collateral, collaborating with designers to produce brochures, flyers, and client presentations.· Provide support to the sales team through event logistics management, personalized outreach messaging, and content creation for
profiles to boost engagement and lead generation.
Qualifications· 4+ Years of experience with Content Marketing· Proven experience in content creation and marketing, with a portfolio demonstrating expertise in engaging B2B audiences, particularly C-suite executives.· Strong knowledge of SEO principles and web content optimization.· Exceptional writing, editing, and communication skills, with the ability to convey complex ideas in an accessible and compelling manner.· Experience in conducting market research and applying insights to content strategy.· Ability to collaborate effectively with diverse teams and stakeholders.· Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
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