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Sr. HubSpot Specialist

2 months ago

aligarh, India INSIDEA Full time

Job Description

Job Summary: We are seeking an experienced Senior HubSpot Specialist to oversee the end-to-end onboarding and implementation of HubSpot for new clients. This role involves managing various HubSpot hubs, including Marketing Hub, Sales Hub, Service Hub, and HubSpot CMS, and optimizing the platform to enhance sales and marketing processes.


Responsibilities & Duties

  • Onboarding & Implementation: Lead the setup and customization of HubSpot portals for new clients, including data migration, mapping, and list segmentation.
  • Marketing Automation: Utilize HubSpot’s marketing automation and CRM tools to streamline and improve sales and marketing workflows.
  • Content Creation & Management: Develop and manage landing pages, forms, workflows, email campaigns, and templates (emails & landing pages). Create effective calls-to-action within the HubSpot platform.
  • Data Segmentation & Analysis: Segment lists based on behavior such as email engagement and website interactions. Measure and analyze results to optimize lead nurturing workflows and conversion rates.
  • Deal Stages & Pipelines: Configure and manage deal stages and sales pipelines within HubSpot.
  • Client Relations: Collaborate with Customer Success Managers to build and maintain strong client relationships and ensure successful implementation.
  • Optimization & Testing: Develop and execute tests to continually optimize HubSpot processes and achieve better results.
  • Migrate data into HubSpot CRM, complete data mapping, and segment lists
  • Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc)
  • Measure results and optimize lead nurturing workflows for these segments to convert leads into customers


Skills and Qualifications

  • 4+ years of experience in the HubSpot CRM, Marketing, Sales, and/or Service Hubs
  • Strong understanding of CRM and marketing automation best practices.
  • Experience with data migration, mapping, and list segmentation.
  • Excellent skills in creating and managing marketing content and campaigns.
  • Exceptional verbal and written communication skills
  • Demonstrated experience as a HubSpot user (certifications preferred)
  • Top-notch organizational skills to effectively manage multiple projects and campaigns