Marketing Operations Manager

Position : Marketing Operations Manager

Location : Onsite, Andheri E. Mumbai

EC-Council ) is the worlds largest cyber security technical certification body. We operate in 145 countries globally and we are the owner and developer of various world-famous cyber security programs. We are proud to have trained and certified over 380,000 information security professionals globally that have influenced the cyber security mindset of countless organizations worldwide.

Position Overview:

The Marketing Operations Manager should possess a strong understanding of contemporary marketing tools and strategies while demonstrating the capability to oversee end-to-end execution of integrated digital marketing campaigns.

The person will collaborate closely with the marketing team and various support functions to ensure the timely launch of campaigns.

Responsibilities:

• Brand Management: Monitoring market trends, consumer behavior, and competitor activities to develop a brand strategy and customer journey that connects the company with its products.
• Marketing and Campaign Strategy & Execution: Creating and maintaining a marketing calendar along with strategizing and planning digital marketing campaigns, including email, social media, SEO, advertising, and more.
• Go-To-Market Strategy: Developing GTM strategies for product launches, including market research, competitive analysis, messaging, and positioning.
• Pitch Decks Creation: Creating compelling pitch decks for GTM, sales, stakeholder meetings, and partnerships, integrating data insights, visual storytelling, and persuasive messaging.
• Cross-Department Coordination: Managing interdepartmental day-to-day coordination (tracking progress, timelines, and deliverables) for the production of marketing collaterals (banners, social media posts, contextual ads, landing pages, etc.) and ensuring that they follow the quality guidelines and brand guidelines.
• Asset & Content Management: Coordinating transfer of assets between brand and affiliates, agencies, etc.
• B2B Outreach & Partnerships: Contacting potential B2B clients, influencers, and affiliates via messages, emails, and phone calls to explore partnership opportunities, establish rapport, deliver platform demonstrations, negotiate deals, etc.
• Affiliate & Publisher Onboarding: Onboarding affiliates and publishers and providing them with end-to-end marketing support.
• Database Growth & Lead Generation: Building and enriching the existing database of prospects/customers for B2B and affiliate marketing via an in-house website, LinkedIn, ZoomInfo, etc.
• Performance Tracking & Reporting: Monitoring and tracking key performance indicators and creating reports.

Requirement

• Graduate with at least 7-10 years of experience in marketing operations, business development, or a similar role.
• A pleasant disposition, excellent written and spoken communication skills, and high enthusiasm levels.
• Proficiency in using Microsoft Office Suite (Excel, Word, PPT)

Education

UG: Any Graduate

PG: Any Postgraduate/ Post-Graduation Not Required

Additional Information:

We are an equal opportunity workplace and an affirmative action employer. We are always committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status and we do not discriminate on the basis of such characteristics or on the basis of any other status that is protected by the laws or regulations in the locations where we work.

EC-Council is committed to working with and providing reasonable accommodation to individuals with disabilities. If you have a medical condition or disability which inhibits your ability to complete any part of the application process and need reasonable accommodation to complete the process, please contact us at and let us know how we may assist you.

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