Associate Director Marketing Automation and CDP CustomerData Platform

4 days ago

mon, India Serigor Inc. Full time

Job Title: AssociateDirector Marketing Automation and CDP (Customer DataPlatform)

Location: Remote

Duration: 6 months tohire

Overview :

Our client a growing Mortgage companyis seeking an Associate Director of Customer Data Platform. This isa contract to hire position. This role is 100% REMOTE (workingEST).

This is an excitingopportunity to be part of an enterprise implementation andparticipate in the vision roadmap and overall CDPstrategy.

Summary :

As theAssociate Director of Marketing Automation and Customer DataPlatform Engineering you will lead and oversee the technicalaspects of our CDP and Salesforce Marketing Cloud platformsensuring optimal functionality and seamless integration. This roledemands exceptional technical prowess coupled with a dedication todelivering superior results all while prioritizing timely andhighquality project delivery. A successful candidate willdemonstrate a proven track record in spearheading intricatecustomer data platform implementations and effectively managingcrossfunctional teams.

Responsibilities :

  • Lead the technical configuration customization andmaintenance of the customer data and marketing automationplatforms.
  • Collaborate closely withcrossfunctional teams to grasp business requirements and translatethem into effective platform solutions.
  • Designimplement and manage integrations between the customer dataplatform and other systems ensuring smooth data flow.
  • Identify and troubleshoot integration issues ensuringdata accuracy and consistency are maintained.
  • Manage platform security protocols and configurations touphold data privacy and regulatory compliance standards.
  • Conduct regular audits to proactively identify andmitigate potential security risks. Remain updated on platformupdates and new features evaluating their relevance and impact onour organization.
  • Strategize and executeplatform upgrades liaising closely with vendors and internalstakeholders.
  • Provide technical support toendusers addressing inquiries and resolving issuespromptly.
  • Collaborate with the IT helpdesk toescalate and manage complex technical challenges.
  • Develop and maintain comprehensive technicaldocumentation for configurations customizations andintegrations.
  • Create training materials andconduct sessions to empower endusers with platform technicalknowledge.
  • Align platform strategies withoverall business objectives in collaboration with relevantdepartment leaders.
  • Lead a team of technicalprofessionals offering guidance mentorship and fostering acollaborative work environment.

Qualifications:

  • Hands on experience implementing a large scaleCDP
  • Strong understanding of MarketingStrategies and Functions
  • Ability to work withAPIs for integrating the CDP with other marketing CRM and datasystems.
  • Experience with various databasesystems including Snowflake
  • An understandingof customer engagement marketing and data management.
  • Excellent problemsolving and analyticalskills.
  • Strong communication and teamworkabilities.
  • Familiarity with data privacyregulations and best practices.
  • Knowledge ofdata analytics and reporting tools.

Educationand/or Experience :

  • Bachelors degree in Information Technology ComputerScience or a related field.
  • 810 years ofextensive experience in customer data platform implementationconfiguration and support.
  • 5 years ofexperience with Salesforce Marketing Cloud
  • 5years of experience with Snowflake
  • 5 years ofexperience managing engineering teams
  • Excellent leadership communication and problemsolvingskills.

PreferredQualifications:

  • Involvement in evaluating new CDP products Experiencewith Cloud CDP Solutions such as Salesforce Data Cloud Snowflake orTwilio Segmen

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