Chief Marketing Officer

3 weeks ago

bangalore, India WinnerBrands Full time
Title: Chief Marketing Officer
Location: Bangalore ( relocation is a MUST )
Compensation: Open to discuss
Reporting - Directly to the CEO
Selection Process - High-level interactions with CHRO, CEO and Board Members in 3 weeks
About the Brand:
The brand is a rapidly growing tech and services company with a 20-year legacy. They've recently pivoted to digital transformation, solving significant challenges with their own platforms and accelerators. The company has been rated #1 in the ‘transformational impact’ & ‘predictability of execution’ 5 years in a row. They have also been ranked high by the analyst community for technology capabilities and engineering prowess.
With over 2000 associates globally, it is a Great Place to Work®-Certified both in the US and in India. This reflects the brand's commitment to building a workplace that promotes a healthy work environment, opportunities for growth and continuous learning & development, and best-in-class digital / hybrid work models.
The company caters to Fortune 200 clientele and has multiple offices across US & India.
About the Role:
The company is looking for a strategy and execution focused Chief Marketing Officer (CMO) who is a great leader and coach. This person should have experience at high-growth organizations and is able to own all areas of tech marketing, including but not limited to: Product marketing, demand generation, content marketing, branding, public relations, analyst relations, channel marketing, marketing analytics, and events.
As a member of the Executive team reporting directly to the CEO, the CMO is responsible for the company’s core marketing strategy and shares the responsibility to drive growth.
Why is it important for a marketing leader to explore this role:
Working with an organization that is currently in a hyper growth mode and is bringing a transition in AI/ analytics and cloud computing.
Be a key player in increasing the volume of the business, the company is expecting to grow by 100% or more in the next 12 months, with an aim of shifting from pure services business to a software centric business.
Work in a global organization and scale up platforms for global markets with some of the best partners like AWS, Azure, Google cloud.
The board and the CEO are building a leadership team, be a part of creating a great team with top in market
Immerse yourself in a culture where creativity is celebrated and encouraged.
Competitive compensation and benefits, with a clear opportunity for wealth creation.
What You'll Be Doing:
Develop and execute the overall marketing strategy aligned with short- and long-term company objectives for our services and platforms business units. Conceptualize, plan, execute and review the marketing strategy for the organization.
Position the brand as an innovative, tech-driven digital transformation force, reducing costs and manpower for large enterprises.
Drive conceptual thinking and create expert marketing strategies aligned to customer needs.
Drive digital marketing initiatives geared towards growth, brand recall and TOMA.
Drive demand generation activities and campaigns for dynamic non-linear business development opportunities.
Effectively overseeing marketing budgets, strategically allocating resources, and optimizing expenditures to attain maximum return on investment (ROI).
What You'll Need:
Ability to develop, articulate and execute the overall marketing strategy aligned with the company's business objectives.
Be the driver for brand positioning, differentiation and brand equity to enhance market share and brand awareness.
Ability to optimize multi-channel marketing efforts of the team to reach target audiences effectively.
Monitoring and analysis of market trends, consumer insights, marketing analytics and competitor activities to identify growth opportunities and maintain a competitive edge.
Ability to lead strategic partnerships and collaborations with external agencies, vendors and influencers to amplify brand reach and awareness.
Must have:
Post Graduation in Marketing/ MBA from a premier institute like IIM/ISB/XLRI or any top Business school.
20+ years of experience leading growth at a product tech organization
Understanding on AI/analytics and tech services and products
Work in a fast growth paced environment
About WinnerBrands
At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at Registration implies consent to our privacy policies.

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