Senior Vice President

7 hours ago

Gurgaon, India SBI Card Full time

Role PurposeResponsible for heading the Brand Strategy, Communication Programs and overall brand performance, lead SBI Card's presence on digital and social media platforms and manage the digital communication channels.Role AccountabilityBrand & Digital MarketingDevelop and manage brand strategy aligned with Organizational Vision and objectivesDefine brand standards and usage guidelines and ensure consistent integration across campaignsConceptualize strategic initiatives and plan advertising campaigns thereofTrack market and consumer insights for improving brand marketing initiativesWork across functions to create effective customer communication campaignsDefine media strategy, annual media calendar and conduct media planning, buying and implementation for the organizationPlan and implement retail visibility through one of the largest Retail Kiosks program in the categoryManage events, sponsorships and other activation programs for the organizationCreate and execute the strategic road map for growth of Digital channels to enable customers to access SBI Card products & servicesEnhance penetration of all Digital channels on the overall portfolio (increase Digital adoption penetration)Evaluate opportunities to improve / enhance customer experience and self-servicing capabilities on Digital channels- Define and design the user journeys for new products and enhancements with unified customer experience for SBI Card Digital channels. Plan pipeline for Digital and Social Media campaigns to ensure optimum presence and visibility for the Brand across the yearManage Social Media presence for the organization across relevant platforms. Lead contextual and sustenance campaigns, work towards various content buckets for improving engagement across platformsLead Content Digital Marketing Strategy for organization by leveraging on-page and off-page content strategy and video creation. Manage the content calendar for content creation – video, text across 3rd party publishers, SBI Card owned assets (website, social channels etc.)Lead Digital Communication channels (E-mail / SMS) for the organization. Manage the channel cost, drive innovation in channel usage through various techniques.Manage budgeting, invoicing and

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