Salesforce Marketing Cloud Developer

1 day ago

Hebbal, India Spruce Full time

Job Title: Salesforce Marketing Cloud Specialist

Hybrid : Night Shift (US timings - 2 pm IST to 10 pm IST)

Retail industry client

Immediate joiners will be preferred.

Job Summary: We are seeking a skilled and innovative Salesforce Marketing Cloud Specialist to lead our marketing automation and campaign execution efforts. The ideal candidate will be proficient in Salesforce Marketing Cloud (SFMC), with a strong understanding of SQL for data management and experience in automation. This role focuses on leveraging SFMC to deliver personalized, data-driven marketing strategies that drive engagement and business growth.

Key Responsibilities:

Salesforce Marketing Cloud Expertise:

  • Design and manage multi-channel campaigns using Email Studio, Journey Builder, and Automation Studio.
  • Create data-driven marketing strategies with robust segmentation and personalization.
  • Build, test, and optimize dynamic content for targeted campaigns.
  • Monitor and analyze campaign performance to provide actionable insights and recommendations.

SQL & Data Management:

  • Utilize SQL for querying and managing data extensions within SFMC.
  • Ensure data integrity and create custom reports to support marketing objectives.
  • Collaborate with data teams to synchronize and streamline data flows between systems.

Automation & Integration:

  • Develop automated workflows and marketing journeys to enhance efficiency.
  • Integrate SFMC with other tools and platforms, including Salesforce CRM and third-party applications.
  • Implement and maintain API-based connections to support advanced campaign functionality.

Strategic Collaboration:

  • Partner with marketing and sales teams to align SFMC capabilities with business goals.
  • Provide training and support for internal teams to maximize platform utilization.
  • Stay up-to-date with SFMC developments and best practices to drive innovation.

Qualifications:Essential Skills:

  • Expertise in Salesforce Marketing Cloud (certifications such as Email Specialist or Marketing Cloud Consultant are highly preferred).
  • Strong knowledge of SQL for data management and reporting.
  • Proven ability to create and optimize automated marketing workflows.
  • Familiarity with other SFMC tools like Audience Builder, Social Studio, or Advertising Studio is a plus.

Additional Skills:

  • Basic understanding of Salesforce Commerce Cloud and its integration with SFMC.
  • Strong analytical and problem-solving skills with a focus on ROI-driven marketing.
  • Excellent communication and collaboration abilities.

Job Type: Full-time

Pay: ₹1,200, ₹1,400,000.00 per year

Work Location: In person

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