Marketing Executive

**Job Description - Marketing Executive**

Promote Atria Institute of Technology. Primary responsibility is to increase the number of inquiries,

walk-ins and admissions & coordinating the marketing / promotional activities with Educational

Institutions, Corporates and Other partners.

**About Atria Institute of Technology**

Established in 2000, Atria Institute of Technology is one of the reputed Engineering & Management

colleges in Bangalore which has made a name for itself as an institute of repute offering industry
- oriented programs, building competent professionals offering a track record of excellent placements.

Founded in 1960, Atria as a group is a diversified conglomerate with interests in renewable energy,

education, healthcare, hospitality, training and information technology. Atria Power, ACT, Atria

Radisson Blu, Xcelerator, Brains and Intellicar are a few of the brands under Atria Group. Atria

Institute of Technology is approved by AlCTE, New Delhi, affiliated to Visvesvaraya Technological

University, Karnataka & accredited A++ by NAAC. The college is located in a 17.5 Acres Campus in

**Roles and responsibilities**:

- Build Brand visibility of Atria Institute of Technology
- Conceive and develop efficient and intuitive marketing strategies
- Organize and oversee advertising/communication campaigns (social media, digital marketing

etc.), exhibitions and promotional events
- Conduct market research and analysis to evaluate trends, brand awareness and competition

ventures
- Monitor progress of campaigns using various metrics and submit reports of performance
- Collaborate with managers in preparing budgets and monitoring expenses
- Collection of Primary Data through Various Sources.
- Coordinate promotional events (Seminars, Workshops, Talks, Events) in +2 / PUC / Diploma

& Degree Colleges
- Represent Atria in Local and outstation in Seminars, Educational fairs, Workshops,

Promotional Activities etc
- Responsible for monthly, quarterly and annual student enrolments

Requirements and skills
- Proven experience as Marketing / Digital Marketing Professional or similar role
- Proficient in Digital Marketing activities
- Good understanding of market research techniques, data analysis and statistics methods
- Thorough knowledge of strategic planning and marketing best practices
- Proficient in MS Office, PPT and marketing software (e.g. CRM)
- Familiarity with social media marketing and web analytics
- Excellent communication and people skills
- Strong organizational and time-management abilities
- Creativity and commercial awareness

**Qulaifications**:
**Essential**:

- MBA Degree with specialization in marketing, business administration or relevant discipline
- Min 2-5 yrs experience in promotion of Education Institution in Digital Media platforms
- Excellent written and spoken english language skill
- Ability to conceptualize, plan and design creatives for Digital Marketing
- Creative writing skill
- Min 2-3 Years of Experience in Sales / Training
- Smart, Pleasant Personality and a go getter
- Should Enjoy Travelling across the country

**Desirable**:

- Certification in Digital Marketing Course
- Prior Experience in promoting Engineering / MBA / MCA / M Tech Courses
- Knowledge of Digital Marketing Techniques
- Spoken Language Skills in Hindi and One of the following Languages : Kannada / Telugu /

Tamil / Malayalam

Travel Requirement: 50-75 %

**Salary**: ₹25,000.00 - ₹30,000.00 per month

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 1 year (preferred)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)

**Language**:

- English (preferred)

Ability to Commute:

- Hebbal, Bengaluru, Karnataka (required)

Ability to Relocate:

- Hebbal, Bengaluru, Karnataka: Relocate before starting work (required)

Work Location: In person

**Speak with the employer**
+91 9110847110