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Digital Marketing Manager

2 months ago

India PinnacleU HR Full time

Job Description:


As a Digital Marketing Manager, you will spearhead our digital marketing initiatives to solidify our presence in the industry and drive engagement with our target markets. This role demands a strategic thinker who can effectively plan and execute digital marketing campaigns across various channels, including web, SEO/SEM, email, social media, and display advertising. Your mission will be to enhance brand visibility, measure and optimize campaign performance, and leverage insights to fuel our growth strategies.


Key Responsibilities:

  • Develop and implement comprehensive digital marketing campaigns to increase brand awareness and engagement.
  • Design, build, and maintain social media presence through content and blogs
  • Analyze campaign performance, report on ROI and KPIs, and adjust strategies based on data-driven insights.
  • Identify digital marketing trends and insights, optimizing spend and performance to maximize results.
  • Drive innovative growth strategies through digital marketing, staying ahead of industry developments using SEO.
  • Conduct experiments and conversion tests to refine digital marketing efforts continually.
  • Collaborate with internal teams to enhance landing pages and the overall user experience, focusing on optimizing customer journey touchpoints.
  • Update emerging technologies, evaluating their applicability to company's goals and providing leadership in digital innovation.
  • Blog, newsletters, emails and other other sales collateral content.


Qualifications:

  • A minimum of a bachelor's degree in Marketing, Business, or a related field.
  • Proven digital marketing experience, especially in SaaS or related industries, with a solid understanding of the unique challenges and opportunities in these sectors.


Experience:

  • Prior experience in digital marketing within the SaaS B2B industry, demonstrating successful management of comprehensive digital marketing campaigns.
  • Strong analytical skills and experience with SEO/SEM, email marketing, social media, and display advertising strategies.
  • Experience in optimizing landing pages and user funnels, as well as conducting A/B and multivariate experiments.