CRM Data Strategy and Optimization Specialist

1 month ago

chennai, India Ford Motor Company Full time

Come be a part of the future of Marketing at Ford. Ford is seeking a experienced CRM Data Specialist to join its US Marketing Communications organization. This pivotal role on the team will have a great opportunity to make enterprise-wide impact. In this role, you'll work with a top-notch team of CRM Journey Leads and Channel SMEs and disciplines to define, deliver, and streamline the CRM data and reporting standards. We are looking for someone to assist in enterprise-wide customer data strategy efforts to evaluate, acquire, integrate, and consume data assets that drive insights and provide a competitive advantage. 

This role will steer the creation of ongoing and ad hoc reporting in support of CRM performance and testing. This individual should feel comfortable creating, manipulating, and analyzing data from multiple sources and must possess the ability to synthesize and prepare audience-appropriate reports for a variety of audiences, including colleagues as well as Executive Leadership. The CRM Data Strategy Specialist will be responsible in getting dashboards built and detailed views of the entire CRM performance including email (inclusive of triggered, non-triggered, transactional sends), SMS, Loyalty, In-App etc. This includes ongoing BAU performance, test results, retention reporting, and strategic CRM initiative reporting Retail, Omni. 

The ideal candidate is seasoned in CRM and digital, with an expertise in manipulating large and disparate sets of data into a consolidated view, validating data accuracy, creating program and performance dashboards, streamlining reporting processes/automating where appropriate, and owning the dissemination of all CRM campaign and test results. Most importantly, this individual will need to possess the ability to present data in formats that are clear, easily digestible, and with appropriate level of detail considering the audience. 

Assist enterprise-wide customer data strategy efforts to evaluate, acquire, integrate, and consume data assets that drive insights and provide a competitive advantage Partner with internal and external partners to develop dashboards and reporting on vital CRM campaigns for the entire business.  Develop and maintain a deep understanding of the wide spectrum of data included in the data ecosystem Streamline the collection and automation of digital marketing data across channels and develop processes to integrate into dashboards to communicate marketing performance to key stakeholders effectively  Partner with CRM strategy and the insights team to publish key metric dashboards to effectively share insights derived from the data ecosystem  Institute robust data governance framework, including creating a data dictionary, key controls, and data thresholds. Establish a feedback mechanism to identify, prioritize and resolve data-related opportunities.  Responsible for ensuring a single source of truth of the customer by reviewing and modifying, as necessary, all existing business rules across the data ecosystem  Act as liaison with Information Technology and Global Data, Insights, and Analytics team to ensure timely and accurate data delivery and needs to deliver efficient and effective marketing campaigns  Partner with data vendors such as limited distribution network and agency partners to ensure timely and accurate data delivery and work with partners to quickly resolve issues  Builds collaborative relationships across functions (sales, marketing, information technology, customer experience, and products/services) in support of the ongoing process of the data ecosystem  3+ years’ experience in working in CRM or Business Intelligence, Data Visualization, Business Operations, Digital or a related field in a fast paced, hyper-growth environment  Deep knowledge of Salesforce and Adobe is preferred  Experience working for a company which engages in multi-party sales and contracts, involving consultants and/or agencies is strongly preferred  Experience working in Salesforce, Qlikview and/or Adobe Analytics dashboard design or as an end user, strongly preferred  Excellent project management and documentation skills Excellent listening and documentation skills to quickly identify multiple needs, challenges, and translate this into a project plan  Ability to manage and deliver in a highly matrixed organization with dispersed teams of individuals strongly desired  Excellent communication skills with strong attention to detail and an ability to take complex concepts and distill them down so they’re easy to comprehend 

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