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Marketing Executive

4 weeks ago

NCR, India Oges Solutions Full time

Key Responsibilities

  • Plan and Execute Regional On Ground Activities
    Deploy strategic on-ground activities including product demos, bodyshop upgradation drives, dealer activations, roadshows, and technician workshops across key markets.
  • Market Upgradation Focus
    Identify underdeveloped or high-potential markets and collaborate with the sales team to design BTL initiatives that educate, convert, and upgrade customer capabilities and perceptions.
  • Lead Generation & Sales Support
    Drive qualified leads through each activation. Ensure effective lead capture, tracking, and handover to the sales team for follow-up. Monitor conversion rate and sales uplift post-activation.
  • Channel & Stakeholder Engagement
    Work closely with regional sales managers, channel partners, and influencers (technicians, workshop owners, etc.) to amplify campaign impact and brand loyalty.
  • Vendor & Agency Management
    Coordinate with local vendors and execution agencies to ensure timely, cost-effective, and brand-compliant execution of activations.

  • KPI Reporting & Analysis
    Regularly report on campaign performance with clear KPIs such as:

  • No. of leads generated per event

  • Sales uplift value in activated markets

  • Cost per lead / ROI of activation

  • Ensure Brand Compliance & Experience Quality
    Uphold brand guidelines across all touchpoints to ensure a premium, consistent experience that reflects the quality of our products.

Who You Are

  • Graduate in Marketing, Business, or related field
  • 12 years of experience in BTL/field marketing,
  • Strong project management, interpersonal, and vendor negotiation skills
  • Comfortable working in field-intensive roles with frequent regional travel
  • Knowledge of automotive aftermarket or workshop ecosystem is a strong advantage
  • Fluent in English and regional language(s)