Digital Marketing Performance Lead

1 week ago

Industrial Area, India Talent Corner HR Services Pvt Ltd Full time

Please share your CV at : WhatsApp/Call : Position: PERFORMANCE MARKETING EXECUTIVE Location: Sector 62, Noida Budget: 4.80 LPA – 5.40 LPA Experience Required: 2–3 Years Industry : EdTech/ E-learning Key Responsibilities :- - Plan, launch, and optimize paid campaigns on Meta Ads, Google Ads, and LinkedIn Ads . - Manage and optimize performance metrics such as CPL, CTR, ROAS , and lead-to-enrollment ratio. - Conduct audience research, competitor analysis, and A/B testing to refine campaigns. - Build and manage funnels for webinars, demos, and call-booking. - Ensure smooth lead flow across ads, CRM, email automation, and WhatsApp automation tools. - Collaborate with design/content teams to develop high-performing creatives and landing pages. - Set up and manage automation and integrations via tools like Zapier, Pabbly, etc. - Run email marketing automation using platforms such as ConvertKit, ActiveCampaign, Mailchimp, etc. - Execute and manage WhatsApp automation through AiSensy, WATI, or similar tools. - Track, analyze, and report campaign performance using Google Analytics (GA), Google Tag Manager (GTM), and dashboards. - Ensure accurate setup of tracking pixels, events, and conversion tracking. - Drive campaigns for both client acquisition and in-house agency growth. - Stay updated with the latest PPC and funnel marketing trends, particularly in the EdTech domain. Preferred Candidate Profile :- - 2–3 years of proven hands-on experience in Meta Ads, Google Ads, and LinkedIn Ads. - Strong understanding of funnels (webinar, demo, and call booking). - Experience with Zapier/Pabbly integrations. - Proficiency in email marketing tools (ConvertKit, ActiveCampaign, Mailchimp, etc.). - Hands-on experience with WhatsApp automation tools like AiSensy, WATI, etc. - Strong analytical and optimization skills with a focus on CPL, CTR, and ROAS. - Prior experience in EdTech campaigns will be considered a significant advantage.

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