Digital Marketing Performance Lead

3 weeks ago

Industrial Area, India Talent Corner HR Services Pvt Ltd Full time

Please share your CV at : jayanta.ghosh@talentcorner.in

WhatsApp/Call : 9234308465


Position: PERFORMANCE MARKETING EXECUTIVE

Location: Sector 62, Noida

Budget: 4.80 LPA – 5.40 LPA

Experience Required: 2–3 Years

Industry : EdTech/ E-learning


Key Responsibilities :-


- Plan, launch, and optimize paid campaigns on Meta Ads, Google Ads, and LinkedIn Ads.

- Manage and optimize performance metrics such as CPL, CTR, ROAS, and

lead-to-enrollment ratio.

- Conduct audience research, competitor analysis, and A/B testing to refine campaigns.

- Build and manage funnels for webinars, demos, and call-booking.

- Ensure smooth lead flow across ads, CRM, email automation, and WhatsApp automation

tools.

- Collaborate with design/content teams to develop high-performing creatives and landing

pages.

- Set up and manage automation and integrations via tools like Zapier, Pabbly, etc.

- Run email marketing automation using platforms such as ConvertKit, ActiveCampaign,

Mailchimp, etc.

- Execute and manage WhatsApp automation through AiSensy, WATI, or similar tools.

- Track, analyze, and report campaign performance using Google Analytics (GA), Google

Tag Manager (GTM), and dashboards.

- Ensure accurate setup of tracking pixels, events, and conversion tracking.

- Drive campaigns for both client acquisition and in-house agency growth.

- Stay updated with the latest PPC and funnel marketing trends, particularly in the EdTech

domain.


Preferred Candidate Profile :-


- 2–3 years of proven hands-on experience in Meta Ads, Google Ads, and LinkedIn Ads.

- Strong understanding of funnels (webinar, demo, and call booking).

- Experience with Zapier/Pabbly integrations.

- Proficiency in email marketing tools (ConvertKit, ActiveCampaign, Mailchimp, etc.).

- Hands-on experience with WhatsApp automation tools like AiSensy, WATI, etc.

- Strong analytical and optimization skills with a focus on CPL, CTR, and ROAS.

- Prior experience in EdTech campaigns will be considered a significant advantage.

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