Sales Manager

1 day ago

Vadodara, India Bankai Agrifood Full time
Location
Vadodara, Gujarat (with expansion scope across Gujarat & India)
Purpose
Lead and manage the Direct-to-Consumer (D2C) Premium Fresh Milk (subscription-based) and value-added dairy products business in Vadodara city by driving customer acquisition, retention, sales growth, operational excellence, logistics, and brand visibility. The Sales Leader will be solely responsible for end-to-end sales, marketing, and last-mile delivery management.
Candidate Profile
- Must have prior work experience in Vadodara and strong knowledge of local demographics
- Solely responsible for sales, marketing & logistics/D2C delivery management
- Education: Any graduate; MBA preferred in Sales & Marketing
- Minimum 3–5 years of experience in D2C Milk/Dairy product sales
- Additional FMCG sales & marketing experience is strongly preferred
Key Responsibility Areas (KRAs) & KPIs
1. **Customer Acquisition & Subscription Growth** – Achieve monthly subscription targets of new customers
- KPI: Number of new subscribers per month
2. **Customer Retention & Experience** – Maintain high customer satisfaction and reduce churn.
- KPI: Retention rate & churn percentage
- Benchmark: ≥ 90% retention, ≤ 5% churn monthly
3. **Revenue & Profitability Growth** – Drive recurring revenue through subscriptions and upsell value-added products (curd, paneer, buttermilk, ghee).
- KPI: Monthly recurring revenue (MRR)
4. **Distribution & Delivery Management** – Ensure efficient last-mile delivery and logistics for customer orders.
- KPI: On-time delivery rate
- Benchmark: ≥ 95% on-time delivery
5. **Marketing & Brand Visibility** – Plan and execute hyperlocal campaigns in Vadodara to strengthen brand presence and app adoption.
- KPI: Campaign ROI, app adoption, brand visibility
- Benchmark: ROI ≥ 3x on digital spends
6. **Sales Team Leadership** – Recruit, train, and manage a small high-performance sales and delivery team.
- KPI: Team productivity vs. target
- Benchmark: ≥ 90% target achievement
7. **Compliance & Quality Assurance** – Ensure adherence to hygiene, FSSAI, timely delivery and customer service standards.
- KPI: Timely Delivery & Customer complaints resolved within SLA
Competency Requirements
- Strong sales leadership experience in D2C/E-commerce business models
- Proven track record in subscription growth and retention
- Excellent understanding of dairy/FMCG sector and consumer behavior
- Deep knowledge of Vadodara city market and customer demographics
- Digital marketing, analytics, and customer lifecycle management skills
- Team management, communication, and leadership abilities
- Ability to manage sales, marketing, and logistics end-to-end

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