Head of Ecommerce

1 month ago

india ENSEMBLE Full time

ABOUT ENSEMBLE


Ensemble is the story of modern Indian fashion. A creative idea before its time that decolonised design, revolutionised retail, pioneered professions, and galvanised India’s very first fashion retailer. Ensemble is more than a multi-designer showcase. Championing the Make in India movement since its launch in 1987, Ensemble looks at the way India approaches dressing today. Our categories span Handloom, Menswear, Luxe Prêt, Accessories, and Luxe Indian. From household names like Anamika Khanna and Guarav Gupta, through to exciting new labels like Kshitij Jalori, Karan Torani, and Label Pratham, Ensemble has served as the springboard for tomorrow's talent, and continues to be on the lookout for the next in fashion.

At Ensemble, a team of bright minds work towards fostering an ever-evolving class of qualities: technical skill, initiative, and the desire for a creative reckoning for Indian fashion in the global imagination. Our communication carries the emotional heft of heritage dressing while envisioning a space for contemporary design voices. We examine the beauty in young designers cutting patterns with resolute practicality, just as we do avant-garde designers who view fashion as spectacle. Ours is a portfolio of dressing for many lifestyles, across the retail and digital landscape. 


Head / Senior Manager/Manager - E-Commerce


EXPERIENCE


7-15 years of experience


JOB LOCATION


Kalaghoda, Mumbai


WORKING DAYS

Monday to Friday (2nd and 4th Saturday off, 1st, 3rd & 5th Saturday WFH)

+

1 WFH a week after confirmation


REPORTS TO

CEO


JOB SUMMARY


The candidate will head the e-commerce business P&L, and its omni-channel linkages for Ensemble, and as part of the leadership team, will be a key contributor to its business. This role is critical to the evolution and growth of Ensemble as a business overall.


PRIMARY GOALS


Grow Ensemble’s online sales aggressively and profitably.

Manage and lead the e-commerce team towards one unified vision. Grow the team in order to effectively scale the business


RESPONSIBILITIES


● The Head of e-commerce at Ensemble is responsible for leading internal functions to manage all aspects of the e-commerce business including strategic direction, business planning, marketing, technical roadmap, customer experience, content strategy, and promotional campaigns.

● Provide clear leadership and vision, inspire, and motivate the team to drive a culture of excellence, experimentation and innovation, while mentoring them as they develop new skills.

● Provide expertise on current e-commerce industry best practices and a 3-year strategic roadmap to effectively grow and scale.

● Set up foundational processes to measure performance, drive critical thinking, and maximize efficiency and accountability within teams.

● Ensure profitability is maintained with the right strategic focus, effective cost reductions, and long-term investments to achieve high ROI.

● Build a cohesive team of internal personnel and external agencies/ vendors/ consultants to effectively develop e-commerce solutions.

● Set up a system of reporting across the marketing, sales, merchandising and logistic functions to provide the right level of data and analytics related to the e-commerce and omni-channel businesses, and effectively drive insights and tactical decision-making within teams and cross-functional partners.

● Manage the technology and user experience of the website including optimizing the search and browse experiences, driving conversions, easy navigation, checkout funnel and promotional campaigns.

● Oversee product merchandising for the website and drive product USPs, exclusivity, page ranking and differentiation strategies.

● Plan monthly targets based on a yearly business plan to oversee website (homepage) curation, liaising with tech partners and marketing to optimize the website performance.

● Work with the marketing function to develop and oversee both branding and conversion sale campaigns to grow reach, brand retention, customer engagement and conversions.

● Work with the Customer Service team to ensure fast, effective, personal and always-on service through all points of direct contact with the customer

● Serve as a liaison and primary point of contact for internal functions, acting as a project manager to evaluate, prioritize, implement and test e-commerce and omni-channel initiatives.


ORGANISATION

Some of the existing roles reporting directly or dotted line to this position include:


● Website Management

● Catalogue Team

● Online Merchandising

● Online Customer Care

● Digital Marketing

● Logistics


QUALIFICATIONS


● Strong consumer, marketing and product orientation with experience in growing e-Commerce businesses and P&L management

● Hands on background in digital and tech (website back-end) with experience in digital product management and related degree in computer science

● Early-stage start-up experience in developing & scaling businesses

● Outstanding analytical skills, strong experience compiling, analyzing and interpreting data to draw conclusions

● Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives.

● Previous management experience. Ability to lead and inspire a large team while building influence with stakeholders in other areas of the business

● 6+ years industry work experience with a Fashion & Apparel company is strongly preferred

● Excellent verbal and written communication skills

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