Ecommerce Performance Marketing Lead

4 weeks ago


india Bajaj Consumer Care Full time

Job Title : Ecommerce Performance Marketing Lead

Supervised By : Head - Ecommerce

Job Purpose:

We are looking for a hands-on, detail-oriented, and highly motivated individual for scaling our E-commerce business on marketplaces by developing, testing, and optimising spends across marketing funnels, tracking progress, and reporting periodically. To manage and steer the overall e-commerce marketing strategy and develop long-term and short-term plans to drive better ROAS and conversion to support the overall business plan.

Key Deliverables:

Become the face of the E-commerce team for marketing & growth solutions on E-commerce for internal and external stakeholders, demonstrating a 'growth hacking' and 'resourceful' mindset.

Coach and manage agency partners in planning & execution of Search Campaigns Across e-commerce platforms especially Amazon, Flipkart, Myntra, Blinkit.

Take an analytical and data-driven approach to maintain a forward forecast for each Brand & SKU.

Work backwards from the sales target to identify traffic targets & optimization opportunities while maintaining an optimal spends mix.

Have a deep understanding of SKU prioritization based on Traffic & Conversion rate trends.

Engage & develop working relations with Platform Marketing Solutions and Category at multiple levels for increased collaboration and performance.

Work closely with partners to spend as per Platform activations - maintain a balance between 'Always On campaigns' and 'Event campaigns'.

Engage & influence internal stakeholders such as Brand & Digital teams to leverage top-of-the-funnel marketing for driving bottom-of-the-funnel conversion.

Maintain an agile media plan for each Brand to ensure synergy with brand goals beyond E-commerce.

Operationalize scorecards that ensure visibility and transparency to various performance KPIs.

Monitor and analyse e-commerce sales/marketing effectiveness and produce regular performance reports for Brand Team.

Understand the interplay between the various investment and returns drivers and manage them to drive optimum ROAS in line with platform benchmarks.

Identify insights from market trends and BI tools and translate them into actionable insights for e-commerce.

Work Experience:

Minimum of 5 years of E-commerce marketing experience with a brand, or digital agency.

Hands on Experience in planning & execution of display campaigns Amazon & Flipkart.

Deep understanding of Search & BI consoles on Amazon (AMS/Amazon Pi), Flipkart (PLA/Brand Insights), Myntra PLA, Blinkit Ads, etc.

Strong analytical mindset and knowledge of performance marketing metrics

Strong interpersonal and communication skills

Excellent written and verbal communication skills

Expertise in data reporting and visualization



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