Sr. Audience Specialist

3 weeks ago

Gurugram, India Gravity Infosolutions, Inc. Full time

Job Role: Senior Audience Specialist

Location:
Gurgaon

Time Zone: Night Shift(8:30 Pm – 5:30 Pm)

Type: Full Time

Experience: 5+ Years

Job Description:

Collaborate with marketing teams to understand campaign objectives and translate these

into audience segments.


• Work closely with data analysts to analyze data quality and accuracy, determining its

usability for segmentation purposes.


• Communicate effectively with both technical and non-technical stakeholders.


• Adhere to industry standards for data handling, including PII data storage, transfer, and

disposal procedures.


• Utilize AEP for segment creation, PII data handling compliance, and data governance.


• Use Adobe Campaign Classic for audience segmentation, audience enrichment, data

handling, sideload processes, and creating complex multi-channel workflows.


• Collaborate with other teams to manage the full Marketing to Sales funnel for

Prospect/Growth audiences (if experienced).


• Import audiences or connect to external systems through APIs such as Postman (if

experienced).


• Proficiency in marketing principles and campaign strategies.


• Experience working with Data Analysts.


• Familiarity with PII data storage, transfer, and disposal procedures.


• Experience in and working knowledge of AEP and Adobe Campaign Classic.


• Ability to create complex multi-channel workflows.

What will you do?

What will you need?

Must have skills


• Experience with Lead nurture workstreams.


• Experience with data modelling and creation of audience cohorts to optimize reach.


• Experience with importing audiences or connecting to external systems through APIs

(such as Postman).


• Working knowledge of JavaScript.


• Experience in Adobe Journey Optimizer, including use of journeys v/s campaigns, journey

orchestration, defining triggers and actions, and working with Custom actions.

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