
Sr. Audience Specialist
18 hours ago
Job Role: Senior Audience Specialist
Location:
Gurgaon
Time Zone: Night Shift(8:30 Pm – 5:30 Pm)
Type: Full Time
Experience: 5+ Years
About the Role
We are looking for a
Senior Audience Specialist
with hands-on expertise in
Adobe Experience Platform (AEP)
and
Adobe Journey Optimizer (AJO)
. The ideal candidate will be responsible for
audience segmentation, campaign orchestration, and client engagement
to deliver personalized digital experiences. This role requires strong technical knowledge, problem-solving ability, and excellent communication skills to work directly with clients and internal stakeholders.
Key Responsibilities
- Design, build, and manage
audience segments
within AEP for various marketing use cases. - Configure and optimize
journeys in AJO
to deliver personalized customer experiences. - Collaborate with clients to gather requirements, translate business objectives into technical solutions, and ensure delivery.
- Work with data teams to validate data ingestion, unification, and activation across channels.
- Monitor audience performance, optimize segmentation strategies, and report insights to stakeholders.
- Act as a subject matter expert for AEP & AJO, guiding clients on best practices.
- Ensure seamless integration between AEP, AJO, and other MarTech platforms.
- Provide support, documentation, and training to marketing teams.
Requirements
- 5+ years of experience
in audience segmentation, marketing automation, or CDP solutions. - Proven hands-on experience with
Adobe Experience Platform (AEP)
and
Adobe Journey Optimizer (AJO)
. - Strong understanding of
customer data management, identity resolution, and cross-channel orchestration
. - Experience in
client-facing roles
with excellent communication and presentation skills. - Ability to collaborate across business, marketing, and technical teams.
- Knowledge of analytics and reporting tools is a plus.
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