Sr. Associate, Audience Management

Overview:

Cvent is a leading meetings, events and hospitality technology provider with more than 4,800 employees and nearly 22,000 customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform for event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business.The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship --a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to act, embrace risk, and make decisions as if they had founded the company themselves. We foster an environment that promotes agility, which means we don’t have the luxury to wait for perfection. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds shared connections.About the role: Cvent’s Global Demand Center is seeking an organized, strategic marketing professional to join our marketing team as an audience-targeting leader. Our ideal candidate is a skilled project manager with a passion for marketing operations, an understanding of how personalization in marketing campaigns is key, and an interest in discovering new ways to solve the business's needs.In this role on the Marketing Data & Insights team, you will serve as an audience targeting expert, analyze marketing program performance, and operationalize how we “go to market” across all channels. We are looking for an individual with excellent technical and communication skills who thrives in a collaborative environment. While attention to detail is crucial, the ability to be flexible, think quickly on your feet, and fully understand dependencies and the “big picture” is also important.
In This Role, You Will:

1.Audience Segmentation and the “Ideal Customer Profile”:•Understand and identify our ideal customer profile globally by analyzing our customers and marketing leads.•Partner with Product Marketing and Sales teams to define our target audience segments to be used in marketing campaigns2.Audience First Strategy, Consultation, & Usage:•Enable marketing campaign owners in personalizing their campaigns to the audience segments we define (getting us to the right message at the right time to the right person)•Reduce time to market (TAT) in our daily operations and improve conversion rates along the customer journey.•Ensure communication with key decision-makers within target organizations.•Use data, insights and AI to improve the performance of our campaigns to our target audiences3.Audience Data Enablement & Governance:•Ensure target contact lists are consistent, accurate, and compliant across marketing systems.•Work with data vendors and research teams to ensure complete information for effective targeting in marketing campaigns.•Educate the marketing department on the best practices and guidelines for direct sales and marketing regulations globally.
Here's What You Need:

4-7 years of experience in marketing data operations, marketing analytics, or a related role.• Familiarity with audiences, segmentation, and marketing-owned communications strategy• Proficiency in data analysis tools such as Microsoft Excel with the ability to interpret complex data and provide actionable insights.• Knowledge of digital marketing channels and tactics• Understanding of Marketing Automation tools like Marketo or HubSpot and CRMs like Salesforce• Demonstrated project management experience: the ability to work with stakeholders to finalize requirements, create project plans, host presentations, and to work with multiple business/technical stakeholders to establish, communicate, and meet agreed-upon deadlines.• Must be self-motivated and enjoy a fast-paced environment where you will work both with teams and independently.
1.Audience Segmentation and the “Ideal Customer Profile”:•Understand and identify our ideal customer profile globally by analyzing our customers and marketing leads.•Partner with Product Marketing and Sales teams to define our target audience segments to be used in marketing campaigns2.Audience First Strategy, Consultation, & Usage:•Enable marketing campaign owners in personalizing their campaigns to the audience segments we define (getting us to the right message at the right time to the right person)•Reduce time to market (TAT) in our daily operations and improve conversion rates along the customer journey.•Ensure communication with key decision-makers within target organizations.•Use data, insights and AI to improve the performance of our campaigns to our target audiences3.Audience Data Enablement & Governance:•Ensure target contact lists are consistent, accurate, and compliant across marketing systems.•Work with data vendors and research teams to ensure complete information for effective targeting in marketing campaigns.•Educate the marketing department on the best practices and guidelines for direct sales and marketing regulations globally.
4-7 years of experience in marketing data operations, marketing analytics, or a related role.• Familiarity with audiences, segmentation, and marketing-owned communications strategy• Proficiency in data analysis tools such as Microsoft Excel with the ability to interpret complex data and provide actionable insights.• Knowledge of digital marketing channels and tactics• Understanding of Marketing Automation tools like Marketo or HubSpot and CRMs like Salesforce• Demonstrated project management experience: the ability to work with stakeholders to finalize requirements, create project plans, host presentations, and to work with multiple business/technical stakeholders to establish, communicate, and meet agreed-upon deadlines.• Must be self-motivated and enjoy a fast-paced environment where you will work both with teams and independently.

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