Audience Manager

4 weeks ago

Gurugram Gurugram India Cvent Full time

Job Description We are seeking a data-driven Audience Manager to lead the creation, management, and optimization of targeted account and contact segments for Cvent's Hospitality Cloud. This role works closely with marketing, analytics, and sales teams to ensure the right and defined audiences are identified, reached and engaged with the right messages resulting in accelerated lead generation, and revenue growth. The position requires strong expertise in 360 degree marketing, segmentation, data strategy, and an understanding of global privacy frameworks. What you will be doing: Develop and execute audience segmentation strategies using CRM, firmographic, behavioral, and both organic and inorganic data sources. Partner with global product marketing, demand generation, field marketing, and internal sales teams to redefine and drive engagement for specific audiences in line with campaign objectives and sales priorities. Build, enrich, and activate audience segments using Salesforce, CDPs, and marketing automation platforms. Design and manage a contact strategy framework to identify, engage, and nurture high-value accounts and contacts. Ensure inclusion/exclusion basis campaign objective and outcomes. Incorporate AI-driven insights and surrogate modeling into audience identification and engagement strategies. Monitor audience coverage, utilization, and engagement; identify opportunities for optimization and report on audience KPIs (e.g., coverage growth, lead-to-opportunity conversion, campaign ROI). Ensure compliance with global privacy laws and frameworks (GDPR, CCPA, and others), including audience suppression and opt-out best practices. Drive continuous improvement through A/B testing and audience experiments to refine targeting and personalization. Present insights and recommendations to marketing, sales, and leadership stakeholders in clear, data-driven narratives. What you will need for this role: Bachelor's degree in marketing, Business, Data Analytics, or related field. MBA preferred 1012 years of experience in audience management, CRM strategy, or data-driven marketing (B2B preferred) preferably working in US/European markets. Strong expertise in segmentation, targeting, personalization, and ABM (Account-Based Marketing). Proficient in Salesforce CRM and marketing automation platforms (Marketo, Eloqua, or similar). Skilled in analytics tools (Google Analytics, Tableau/Looker) with intermediate Excel/SQL abilities. Strong understanding of privacy regulations, global compliance frameworks, and audience suppression best practices. Excellent communication, collaboration, and stakeholder management skills, with the ability to influence across departments and present insights to senior leadership. Preferred Qualifications: Experience in B2B SaaS or events/hospitality industry. Familiarity with advanced audience enrichment, identity resolution, and data governance practices. Proven ability to integrate AI-driven insights into segmentation and targeting strategies. Experience working in global organizations with multi-market audience strategies. Demonstrated ability to mentor or lead cross-functional initiatives and champion adoption of new audience practices.

  • Global audience analytics manager

    4 weeks ago

    Gurugram, India Boston Consulting Group Full time

    Who We AreBoston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building...

  • Digital Marketing Manager

    2 weeks ago

    Gurugram, Gurugram, India BrokerSaathi Full time

    Job Description The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player. Responsibilities -...

  • Social Media Manager

    3 weeks ago

    Gurugram, Gurugram, India Planify Capital Limited Full time

    Job Description We are an innovative fintech company looking to expand our digital presence and enhance our brand engagement across multiple channels. We are seeking a skilled and experienced Social Media Manager to lead our social media strategies and email marketing initiatives. Job Responsibilities - Develop and implement comprehensive social media...

  • ▷ (Immediate Start) Brand Manager

    2 weeks ago

    Gurugram, Gurugram, India Mirai School of Technology Full time

    Job Description Role Overview: We are seeking an experienced and strategic Brand Marketing & Growth Manager to lead our overall brand positioning, communication strategy, and performance-led growth initiatives. This role is ideal for someone who understands the nuances of building a digital-first consumer brand, has deep experience in crafting compelling...

  • Marketing Manager

    4 weeks ago

    Gurugram, Gurugram, India RetailEXPO Full time

    Job Description Do you enjoy developing business networks for market penetration Are you motivated by the opportunity to contribute to diverse elements of marketing About Our Team RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organizations. With a...

  • Admissions Manager

    2 weeks ago

    Gurugram, Gurugram, India Tetr College of Business Full time

    Job Description We're hiring: Admissions Manager (Team Lead) - PG Program Tetr College of Business is building an immersive global program that's rewriting the rules of business education, and we're looking for an Admissions Manager to lead our Gurugram team. We want someone who can: - Lead and inspire a team of Admission Managers and Consultants - setting...

  • Social Media Manager

    2 days ago

    Gurugram, Gurugram, India RegisterKaro Full time

    Job Description Job Title - Social Media Manager Location: Gurugram Job Type: Full-Time, Immediate Joiner About Us: RegisterKaro is a fast-growing platform helping businesses and individuals register their ventures effortlessly. We provide comprehensive and reliable services to make the registration process smooth and hassle-free. As we continue to expand...

  • Ad Operations Manager

    6 days ago

    Gurugram, Gurugram, India strongmetrics Full time

    Job Description Company Description Welcome to strongmetrics, a forward-thinking adtech startup located in Gurugram. We specialize in delivering transformative results through cutting-edge technology and audience insights to supercharge advertising campaigns. Our mission is to boost ROI and lead our clients to unparalleled success with precision targeting...

  • ▷ [3 Days Left] Talent Manager (Influencer Marketing Manager)

    4 days ago

    Gurugram, Gurugram, India Backstage Full time

    Job Description About Backstage Backstage is a talent management company built for the creator economy. We operate as a full-stack partner offering creators end-to-end support across deal negotiation, content strategy, brand collaborations, legal, finance, and IP development. We're not brokers. We're builders. Backstage empowers creators at any stage from...

  • Manager - Campaign and project management [Urgent Search]

    4 weeks ago

    Gurugram, Gurugram, India Genpact Full time

    Job Description Inviting applications for the role of Manager - Campaign and project management We are seeking a strategic and detail-oriented Campaign Operations and Data Manager to lead the execution and optimization of Seller led, Marketing Campaigns and Event for our Large Enterprise accounts. This role is responsible for campaign data architecture,...