Assistant Manager

2 days ago


Gurgaon, India Hashtag Orange Full time
We are looking for an Assistant Manager – Media (Performance Marketing) to join our dynamic team. In this role, you will play a key part in managing and optimizing performance marketing campaigns across various digital platforms. You’ll collaborate closely with the media and creative teams to deliver performance-driven results for our clients, ensuring that we meet their marketing objectives while continuously improving efficiency and ROI. The ideal candidate will have 5-6 years of hands-on experience in managing media accounts in a fast-paced agency environment, with strong expertise in digital media and performance marketing.
Key Responsibilities
Campaign Strategy & Management: Lead and manage performance marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, Programmatic, etc.), ensuring alignment with client objectives and delivering measurable outcomes.
Campaign Optimization: Continuously monitor, analyze, and optimize campaigns to drive better ROI, increased engagement, and conversion rates. Implement A/B testing and other optimization techniques.
Budget Management: Oversee and manage campaign budgets effectively, ensuring optimal allocation and spend to achieve the best results for clients.
Team Collaboration: Work closely with cross-functional teams, including creative, analytics, and account management, to develop cohesive media strategies that align with client goals.
Performance Analysis & Reporting: Analyze campaign performance data and generate insightful reports. Use data-driven insights to suggest improvements and demonstrate the value of our services to clients.
Market Research & Trends: Stay updated with the latest trends in digital marketing, social media, and performance marketing to ensure that campaigns are innovative and leverage the best tools and strategies available.
Mentorship & Guidance: Provide guidance and support to junior team members, helping them grow their skills in media planning, optimization, and reporting.
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