Area Sales Manager

16 hours ago


Delhi, India DFM Foods Limited Full time

Sales Operations - Prepare, implement, and review sales plan. - Ensure daily monitoring of sales and retail productivity, & weekly sales review - Supervise the sales officer’s execution & sales efficiency in the field. -Induction & onboarding of new SO's in the field. - Reviewing the monthly performance of Sales officers/ ISR's. - Submit weekly/monthly sales related reports - Conduct daily market visits - Work on market development-consolidation of existing covered areas and expansion into new areas. - Generate Primary Sales in line with Secondary Sales - Responsible for activities related to the tertiary sales in the region Branding/ In store Execution -Executing promotional activities for brand awareness & visibility. -Responsible for tracking & monitoring competitor's products & activity Distributor Management - Undertake daily visits to distributors & wholesalers. - Ensure proper inventory management, distribution & Re-distribution to ensure on time procurement and supply of orders. - Maintain and develop good business relationships with all existing distributors through reviewing the ROI. - Responsible for approval/appointment of distributors People Management - Continuously monitor & review performance of Sales officers. - Continuously interview sales officer candidates in order to manage the attrition with minimum possible vacant man-days. - Ensure engagement and motivation of Sales officers / ISRs / PSRs and be accountable for retention of all the key high performing resources. - Define & assign KRA's for sales officers every year. Experience and Education Required Full time Graduate. (MBA is preferred) 6 to 8 Years of experience in General Trade, distributor handling & team management.


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