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Social Media Specialist

4 weeks ago

Kochi Naval Base, India FES India Full time

Relevant Experience required 3 to 5 yearsLocation: KochiResponsibilities:Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action.Set up and optimize company pages within each platform to increase the visibility of company’s social content.Moderate all user-generated content in line with the moderation policy for each community.Create editorial calendars and syndication schedules.Continuously improve by capturing and analysing the appropriate social data/metrics, insights, and best practices, and then acting on the information.Collaborate with other departments (Marketing, customer relations, sales etc) to manage reputation, identify key players, and coordinate actios.Requirements and skills:Proven working experience in social media marketing or as a Digital Media SpecialistExcellent consulting, writing, editing (photo/video/text), presentation and communication skills.Demonstrable social networking experience and social analytics tools knowledge.Adequate knowledge of web design, web development, CRO and SEO.Knowledge of online marketing and good understanding of major marketing channels.Positive attitude, detail and customer oriented with good multitasking and organisational ability.Fluency in English.Experience in Overseas Education sector is an additional asset.

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