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Social Media Specialist

4 months ago

Kochi, India FES India Full time

Relevant Experience required - 3 to 5 years



Location: Kochi


Responsibilities:


  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
  • Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action.
  • Set up and optimize company pages within each platform to increase the visibility of company’s social content.
  • Moderate all user-generated content in line with the moderation policy for each community.
  • Create editorial calendars and syndication schedules.
  • Continuously improve by capturing and analysing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
  • Collaborate with other departments (Marketing, customer relations, sales etc) to manage reputation, identify key players, and coordinate actios.


Requirements and skills:


  • Proven working experience in social media marketing or as a Digital Media Specialist
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
  • Demonstrable social networking experience and social analytics tools knowledge.
  • Adequate knowledge of web design, web development, CRO and SEO.
  • Knowledge of online marketing and good understanding of major marketing channels.
  • Positive attitude, detail and customer oriented with good multitasking and organisational ability.
  • Fluency in English.
  • Experience in Overseas Education sector is an additional asset.