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Social Media Specialist
1 month ago
Relevant Experience required - 3 to 5 years
Location: Kochi
Responsibilities:
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
- Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action.
- Set up and optimize company pages within each platform to increase the visibility of company’s social content.
- Moderate all user-generated content in line with the moderation policy for each community.
- Create editorial calendars and syndication schedules.
- Continuously improve by capturing and analysing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
- Collaborate with other departments (Marketing, customer relations, sales etc) to manage reputation, identify key players, and coordinate actios.
Requirements and skills:
- Proven working experience in social media marketing or as a Digital Media Specialist
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
- Demonstrable social networking experience and social analytics tools knowledge.
- Adequate knowledge of web design, web development, CRO and SEO.
- Knowledge of online marketing and good understanding of major marketing channels.
- Positive attitude, detail and customer oriented with good multitasking and organisational ability.
- Fluency in English.
- Experience in Overseas Education sector is an additional asset.
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