Marketing Manager
2 hours ago
Profile : Marketing Manager Experience : 5yrs+ Salary Range : upto 80k Roles : ● Develop and execute strategic marketing plans to drive awareness, engagement, and lead generation for Logicwind’s services and products. ● Own and deliver a monthly target of 50 Marketing Qualified Leads (MQLs) by planning and executing high-impact marketing campaigns. ● Oversee all aspects of digital marketing, including SEO, SEM, email marketing, content marketing, LinkedIn marketing, and social media campaigns. ● Collaborate closely with the sales team to align marketing strategies with revenue goals and pipeline targets. ● Manage website content, updates, and performance, ensuring it supports lead generation and brand positioning. ● Plan and manage the creation of high-quality marketing content, including blogs, whitepapers, case studies, videos, and newsletters. ● Develop and communicate clear brand messaging, positioning, and storytelling for both services and products. ● Monitor and analyze marketing KPIs and campaign performance to optimize strategies. ● Coordinate with external agencies, designers, and freelancers as needed to deliver projects on time. ● Stay updated on industry trends, competitor activities, and emerging tools and technologies in marketing. Skills Requirement : ● Demonstrated success in generating qualified B2B leads and executing full-funnel marketing campaigns. ● Strong hands-on experience in LinkedIn Marketing, including paid campaigns, content strategy, and engagement growth. ● Hands-on experience with tools like Google Analytics, HubSpot, SEMrush, WordPress, and social media platforms. ● Strong understanding of B2B marketing, buyer journeys, and account-based marketing strategies. ● Excellent written and verbal communication skills with strong storytelling abilities. ● Strong leadership skills and ability to manage cross-functional teams and external vendors. ● Analytical mindset with experience tracking metrics and delivering ROI-driven campaigns. ● Experience marketing SaaS products or enterprise solutions. ● Knowledge of CRM tools. ● Experience working in startup or high-growth environments. Required Experience : ● Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field. ● 5-7 years of proven experience in marketing roles within IT services and/or product companies.
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