Sr. Regional Sales Manager

2 weeks ago

nagpur, India The Search House Full time
Locations: Nagpur, Vidharbha, Andra Pradesh, Madhya Pradesh, NE-( Guwahati, Aizawl), Bhopal, Tamil Nadu, Kolkata
Purpose :
Implement and monitor strategies to achieve targeted sales, TP and increase share from Sleepwell Showrooms on sustainable basis by doing various promotional activities thus increasing footfalls and maximising conversions, implementing policies, schemes & introducing products to meet customer expectations.
Key Accountability :
Accountability:
ADHERENCE OF POLICIES AND AVAILABILITY OF POP MATERIAL:
Key Activities:
  • Ensure all Showroom adhere to legal, operational and safety requirements.
  • Coordinate with Marketing for collaterals, branding and other point of sales material availability at Sleepwell World/ Galleries.
KPI:
  • Delay in arranging branding / POP / collaterals , etc.
  • Identify product display and branding related deviations
VISIBILITY:
  • Implement visual merchandising strategies / guidelines for Sleepwell World / Galleries and monitor them regularly.
  • Implement Product & Brand display guidelines across assigned Sleepwell World/ Galleries. Increase Brand visibility at Sleepwell World/ Galleries. Ensure proper In-shop branding, Signage, Festival Gate/ etc. at Showrooms. Increase Visual Display of entire range at Sleepwell World/ Galleries.
  • KPI
  • Non-compliance by Showroom to Brand display guidelines. Feedback on Visual display, branding and merchandising from senior management team
PROFITABLE GROWTH:
  • Monitor performance of assigned Showrooms to achieve RCV and TP targets and prepare analyse and submit MIS.
  • Prepare activity chart as per budget assigned for Showrooms. Implement plans to promote high TP products. Educate Showrooms / Brand Executive to sell high TP products.
  • Implementation of showroom policy at Showrooms. Execute sales promotion programs as per showroom activity calendar.
  • Facilitate Showrooms to achieve their sales target, and growth in high end sales. Initiate activities to Increase customer foot falls and convert them into Sales.
  • Increase per customer billing Monitor and analysis competitor’s product, sales & marketing activities.
  • RCV
  • TP
  • Non-compliance to showroom policy
  • No. of customer footfall per month
  • Percentage conversion of customers per month.
  • Increase in per customer sales No. of Sales Program executed per month as per the plan.

SHOWROOM CONCERNS:
  • Ensure timely redressal of Showroom concerns
  • Complaints resolution time

TEAM DEVELOPMENT:
  • Recruit, train, manage & motivate brand executives across the region.
  • Ensure Brand Executives have in-depth Product Knowledge in order to provide right product to the customer.
  • Monitor conduct of Brand Executives through store audits and ensure CAPA.
  • Coordinate with Internal Channel Training Department to carry out training programs for Brand Executives and Showroom Staff.
  • Develop successor for Business Continuity.
  • Feedback on product knowledge and conduct of brand executives from senior management team.
  • No. of training conducted
Key Decisions:
  • Decision on implementing Visual display and branding guidelines for Showrooms.
  • Decision on implementing plan to increase customer footfalls, conversions and per customer billing.
  • Decision on Implementing plan to increase RCV & TP from Showrooms
Working Relation :
  • Establish effective relationship with Channel Sales team to ensure smooth flow of information enabling Sales growth.
  • Work closely with marketing department for advertising / branding / publicity support at Zonal level. Close relation with Commercial to ensure that all financial claims are settled within time.
  • Establish effective relationships with all Service departments. Close relationship with Channel Partners, Showrooms owners and Sales Team to understand the market needs and challenges.
  • Close relation with subordinates to ensure harmonious working conditions.
Candidate Profile:-
Qualification:- MBA/PGDM in Premium Institute.
Expereince :- 3 yrs - 8 Yrs
Salary :- 12 LPA - 25 LPA Company Profile :
Our client, a leader in Polyurethane (PU) Foam and Mattresses is a multi-billion rupee entity having established winning brands that have become household brands in India and overseas. This fastest-growing group even today has a nationwide presence, the largest market share in manufacturing PU Foam with a global marketing perspective, and an impeccable track record of bringing comfort, convenience, and luxury to enhance lifestyle. This foam is a perfect medium for flame and glue laminations with various normal and technical textiles or leather. It is easily printable - Spray, Flexo, and Screen, which makes it suitable for decoration, gift wrapping/packing, and display Major applications include Mattresses, Sound and Vibration Absorption, Headliners, Sun Visors, Seat Covers Door Trims, Lamination with Fabric/Scrim, Vinyl, and leather.

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