Paid Media Executive

2 weeks ago


bangalore, India Hotwire Asia Pacific Full time
Who we are

Hotwire delivers marketing solutions focused exclusively on technology and telecom companies in APAC. We are looking for an enthusiastic person with an eye for capturing business value to join our enterprising team.


Who you are:
  • Strong past experience with ad trafficking, campaign setup and management on , Meta, Google Ads (SEM and Display) and other digital platforms (eg. X, Programmatic etc.)
  • Capable of making optimisation recommendations based on campaign goals/KPIs and articulate them in a convincing manner backed by rationale
  • Experience with delivering reporting metrics and campaign performance insights
  • Have a deep and abiding interest in developments around the paid media space including latest developments in ad formats and targeting criteria
  • Keen interest in expanding familiarity and knowledge of popular paid media channels relevant to the B2B


Requirements:
  • 2-3 years experience in , Meta, Google Ads (SEM and Display) is required
  • Experience working on paid media campaigns for B2B audience
  • Strong experience with paid media reporting and measurement
  • Ability to work independently or as part of a team as required
  • Intermediate to advanced skills on Microsoft Excel and/or Google Sheets
  • Past experience with data visualization tools such as Looker, DataStudio, Tableau and other similar tools are advantageous


About Hotwire APAC

Hotwire APAC crafts compelling stories for global B2B enterprise technology, cloud, cybersecurity, and regional telecom businesses. We design and execute strategic and impactful campaigns by utilizing our expertise in account based marketing, demand generation, lead nurturing and customer retention, and our emphasis on achieving marketing ROI for companies such as AWS, Telstra, Equinix, Google Cloud, Palo Alto Networks, Fortinet, Fujitsu, Oracle and more. We are part of Hotwire Global, the global technology communications consultancy, serving a range of clients from scale-ups to established multi-nationals in the US, EU, APAC through integrated communications that ignite curiosity, spark action and fuel success



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