Paid Media Specialist
7 months ago
The Role:
As a Paid Media Exec you will be working on a range of clients across different industries including smaller individual companies to larger multinational accounts with a wide range of budgets. We will give you the autonomy and responsibility to manage your campaigns and provide guidance and support when needed.
From designing and implementing campaigns from scratch to taking on existing accounts, you will be able to put together a Paid Media strategy providing recommendations and suggestions for the best way to achieve your client’s goals, as well as identifying areas for improvement.
You will be able to work across different channels within Paid Media including PPC, Display and Paid Social to create and execute the best strategy to hit client KPIs.
Performance will be at the heart of what you do and you will evaluate how your campaigns are performing and continually optimize to get the best results. You will provide useful campaign insights to clients and suggest recommendations based on your analysis.
Essential Functions and Responsibilities:
Manage a portfolio of paid search campaigns, paid social campaigns and display campaigns across an exciting and diverse range of merchants in all areas of online Research websites, source and implement keywords, create adtext, assign budgets, implement strategies and optimize campaigns to meet KPIs. Manage your spend and clicks on a daily basis, and maximizing profits Work with account management team to help provide insight for clients Work with the sales team to provide forecasts & presentations. Mentor and train junior analystsCompany Responsibilities:
Support the company’s corporate culture including adhering to established ethical standards. Maintain an in-depth understanding of company technology, products and services. Keep abreast of industry standards, new technologies, and the latest approaches in digital marketing.Essentials:
At least 2 years’ experience of running PPC campaigns within an agency or affiliate environment Have previous PPC experience, preferably in a direct employer environment Have strong copywriting, reporting and communication skills Have a strong working knowledge of Google Adwords and Analytics Have a strong understanding of how PPC fits into the wider digital marketing mix Have a track record in helping to deliver effective PPC campaigns Have a passion for PPC and digital marketing in general Have a strong attention to detail Be a self-starter who can work under their own initiative A good, confident grasp of the MS Office suite, Excel in particular A good head for numbers and working with large sets of data A good understanding of Business, B2B and B2C models A love of uncovering trends in data and analysisYou will be able to demonstrate:
Strong organizational and analytical skills, and a very good eye for detail A good, confident grasp of the MS Office suite, Excel in particular A good head for numbers and working with large sets of data A good understanding of Business, B2B and B2C models A love of uncovering trends in data and analysis That you are clever, forward thinking, and are able to use your own initiative A strong desire to compete and a drive to succeed-
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